Mega Fam

Mega Familiarisation Programme or Mega Fam is Tourism Malaysia campaign trail for global media audiences. Malaysia invited over 1000 participants from international print, television and the internet media companies to its events since its inception.

The Mega Fam programme is organised with the support from local and foreign airlines, Malaysian hotels and state governments. Established in the year 2000, it is part of Tourism Malaysia's promotional strategy to create greater awareness of Malaysia as a tourist destination. Its main objective is to offer participants a personal experience of the myriad attractions, tourist destinations, and products and services in Malaysia in order to help develop tour packages and generate publicity on the country as a preferred destination for leisure and business.

In 2017, a total of 41 guests from eight countries participated in two Mega Fam events. 10 guests were representatives from travel agencies, 29 were media representatives, while two were corporate guests. The Mega Fam programme generated RM2,619,899.73 worth of commercial value from 25 published feature articles in international publications, 28 documentaries and online media broadcasts.

DEEPAVALI OPEN HOUSE (MRTM)

The Malaysia Open House celebration is an annual national event that highlights religious festivals by various races in Malaysia such as Hari Raya Aidilfitri, Christmas, Tadau Kaamatan and Chinese New Year. It has been organised since 2001. The objective is to foster unity and understanding of the multi-racial community, celebrate the spirit of the New Malaysia, promote closer relations between leaders and the people and highlight the tradition of celebrating the festivities in Malaysia as one of the national tourism activities.

MALAYSIA NATIONAL SALES CAMPAIGN 2017

The nationwide campaign is held three times a year and comprises the 1Malaysia Super Sale (1-31 March), 1Malaysia Mega Sale Carnival (15 June-31 August) and the 1Malaysia Year-End Sale (1 November – 31 December).

MALAYSIA MOTORCYCLE GRAND PRIX

The Malaysia Motorcycle Grand Prix (MotoGP) will be held from 28 to 30 October 2016 at the Sepang International Circuit. This year, fans can expect an even bigger and better Shell Malaysia Motorcycle Grand Prix, with passionate rivalry on the track and a spectacular motocarnival for passionate two-wheel motorsports enthusiasts off the track, which has more than 100 booths.

INTERNATIONAL ABORIGINES ARTS FESTIVAL

The International Aborigines Arts Festival will be held for the second time from 21 to 23 October 2016 at Titiwangsa Lake Gardens, Kuala Lumpur. The festival, which aims to uphold the uniqueness of aborigines from all over the world, will see natives and indigenous people from seven countries (Ghana, Indonesia, New Zealand, Canada, China, the Philippines, Thailand) showcasing their rich culture and heritage, along with unique presentations of dance, music, traditional attire and manifestations.

F1 PETRONAS MALAYSIA GRAND PRIX

The Formula 1 Malaysia Grand Prix, which was previously held in March annually, will take place from 30 Sept to 2 Oct this year. It marks the first time the event has been moved in the F1 calendar for many years.

KL BIG KITCHEN & FOOD TRAIL 2016

The KL Big Kitchen Festival 2016 is a 3-day festival where food lovers can enjoy a wide variety of food such as street food, fine dining, food trucks, and desserts at Merdeka Square, Kuala Lumpur. There will also be cultural performances, exciting competitions, cooking workshops and demonstrations, and gastronomic talks.

1MALAYSIA YEAR-END SALE

The 1Malaysia Year-End Sale (1MYES) will be held from 1 Nov to 31 Dec 2016 throughout the country. This year’s 1MYES promises to be bigger and better, with huge bargains and fantastic deals at participating shopping malls and retail outlets nationwide, for nearly two months.

MAGIC OF THE NIGHT & ROYAL FLORIA 2016

Magic of the Night features decorated and lighted boats that sail along the Putrajaya Lake. It is a dazzling combination of lights, colours, and beautiful architecture that symbolises the icons, tourism products, and cultures of the respective states. Organised for the sixth time this year, the annual boat parade is held in conjunction with the Royal Floria Putrajaya.

ECO FAM TRIP

Being one of the 12 mega biodiversity countries in the world, Malaysia is a well-known destination for ecotourism and nature-based activities. The country is rich in flora and fauna and home to the world’s oldest rainforest.

LAUNCHING OF SHOPPING CAMPAIGN

The Grand Launch of the country’s thrice yearly nationwide sales – the 1Malaysia Super Sale (1–31 March), 1Malaysia Mega Sale Carnival (15 June–31 Aug) and 1Malaysia Year-End Sale (1 Nov–31 Dec) was held on 1 March to entice Malaysians and tourists to shop, dine, and unwind, during the best shopping seasons of the year.

Copyright © 2018 Malaysia Tourism Promotion Board (MTPB). All Rights Reserved. View Our Terms of Use