Mega Familiarisation Programme or Mega Fam is Tourism Malaysia campaign trail for global media audiences. Malaysia invited over 1000 participants from international print, television and the internet media companies to its events since its inception.
The Mega Fam programme is organised with the support from local and foreign airlines, Malaysian hotels and state governments. Established in the year 2000, it is part of Tourism Malaysia's promotional strategy to create greater awareness of Malaysia as a tourist destination. Its main objective is to offer participants a personal experience of the myriad attractions, tourist destinations, and products and services in Malaysia in order to help develop tour packages and generate publicity on the country as a preferred destination for leisure and business.
As a result of the Mega Fam Programme, Malaysia received positive publicity of RM172 million in 2013 from 1,259 international media and tour operator participants.