TOURISM MINISTER LAUNCHES VISIT MALAYSIA 2020 OFFICIAL SONG
KUALA LUMPUR, 6 SEPTEMBER 2019: The Minister of Tourism, Arts and Culture, YB Datuk Mohamaddin bin Ketapi, has launched the Visit Malaysia 2020 official song today at Istana Budaya.
He says it “signifies another milestone as we push forward with the campaign’s marketing and promotion activities.”
The song, entitled “Visit Truly Asia – Malaysia” is composed by Ramlan Mohd Imam, the Dean of Music Faculty at Akademi Seni Budaya dan Warisan Kebangsaan, with lyrics written by Normah Kechut in Bahasa Melayu and James P.S. Boyle in English.
Elements of traditional music are evident in the song to reflect the rich multicultural population of Malaysia. Traditional instruments such as gong, bungkau, bamboo flute, tabla, sitar, erhu and tangyu as well as elements of dikir barat and kompang portray traditional aspects of Malaysia.
The lyrics emphasise universal themes of unity and hope, sharing and inclusivity, and prosperity. The song is given further depth and enlivened with the powerful vocals of professional singer, Idayu.
The song complements recent efforts to promote Malaysia globally through Sharp (M) Electronics Sdn Bhd, Malaysia Airlines, Air Asia, Firefly, Malindo Air, Malaysia Airports Holdings Berhad, and Expedia Group.
The Minister says, “I hope that the Visit Malaysia 2020 campaign, alongside all marketing and promotional activities we have lined up, will firmly put Malaysia on the map of travellers everywhere and encourage them to choose Malaysia as their holiday destination.”
“I encourage all parties to use the campaign logo and play the campaign song at any appropriate opportunity so as to enhance the reach of the campaign both locally and internationally,” he adds.
To download the song, visit the link: https://www.tourism.gov.my/campaigns/view/visit- truly-asia-malaysia-2020
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.
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