GEORGE TOWN, 23 July 2024 - Tourism Malaysia, in collaboration with Malaysia Aviation Group and Bank Kerjasama Rakyat Berhad (Bank Rakyat), launched the latest tourism package - “Fly Borneo Specials Vol. 2 – More Adventure Awaits You!” as part of its vigorous efforts in promoting interstate travel to Sabah, Sarawak and Labuan via airlines partners Firefly and MASwings.

The "Fly Borneo Specials Vol. 2" brochure features an impressive collection of 113 thematic packages curated by 61 tour operators from Sabah, Sarawak, and Labuan. These packages cater to a variety of interests, offering an enticing blend of stunning natural landscapes, diverse flora and fauna, adventure activities, rich cultural experiences and gastronomy.

All packages are bundled with airfare and ground tours at incredibly affordable prices. To make Borneo travel even more accessible, Malaysia Aviation Group offers a 40% discount on airfare through Firefly and MASwings. Additionally, Bank Rakyat provides a 0% interest payment scheme for package purchases using its credit card and terminal, allowing travellers to enjoy their seamless dream Borneo vacations.

The launch ceremony was graced by Y.Bhg Dato’ Yeoh Soon Hin, Deputy Chairman of Tourism Malaysia and attended by Mr Ooi Chok Yan, Chief Executive Officer, Penang Global Tourism; Ms Nurmalis Musa, Chief Executive Officer, Tourism Perak; Mr Tan Eu Jeen, Area Manager Northen Region, Malaysia Aviation Group; Mr Dinie Fitri Ridzwan, Business Acquiring Manager, Bank Rakyat; Ms Barbara Benjamin Atan, Director of Marketing (Domestic and ASEAN), Sarawak Tourism Board; Mr Mahathir Abdul Hamid, Director of Tourism, Culture and Arts Department, Perbadanan Labuan, and Ms Zarinah Haji Amiludin, Marketing Manager, Sabah Tourism Board.

A dedicated Business to Business (B2B) session was held in conjunction with the launch, bringing together 25 key tourism industry players from Borneo and the Northern Region. This platform fostered valuable networking opportunities and showcased the latest products and attractions in Borneo.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.

Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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