SINGAPORE, 25 JULY 2024 – Tourism Malaysia is excited to showcase a new initiative named Durian Delight Packages, launched by H.E. Dato' Dr. Azfar Mohamad Mustafar, High Commissioner of Malaysia to Singapore at the 7th edition of Malaysia Fest held at Singapore Expo from 25th to 28th July 2024.

The initiative aims to accommodate tourists and locals alike to enjoy the infamous King of Fruits, renowned for its creamy texture and sweet, caramel-like flavour. The packages offered bring together the expertise of Tourism Malaysia and its travel agency partners, as well as local durian farmers and producers, to create a premium product showcasing the best Malaysian durian varieties for Singaporean tourists.

In addition to the launch of this new initiative, live labu sayong pottery-making and Peranakan shoe-beading demonstrations, Tourism Malaysia’s pavilion at the Fest will showcase a wide array of tourism products and services from Peninsular and East Malaysia. “From discounted hotel vouchers to durian travel packages, Tourism Malaysia Singapore hopes this will provide tourism stakeholders from Malaysia a fruitful platform to fill consumers’ surging desire for travel,” said Ms. Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore.

Among the holiday options available for Singaporeans and its residents include attractive deals from The Yanné, Onsen Hotel, SKS Group-owned Hotels, Hospitality 360, Legoland Malaysia and many more. Purchasing from Tourism Malaysia's pavilion also give buyers the opportunity to redeem an exclusive tote bag, designed by a renowned Malaysian Travel Blogger & Artist based in Singapore, Ms Ng Sock Peng.

Ranked as the top source of tourist-generating markets, Malaysia welcomed 8.3 million Singaporean tourists in 2023. With a target of receiving 27.3 million tourists and generating RM102.7 billion in revenue in 2024, Malaysia is poised for continued growth. The upcoming Visit Malaysia 2026 further exemplifies this ambition, aiming to attract 35.6 million foreign tourists and achieve RM147.1 billion in tourist receipts.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.

Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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