SHAH ALAM, 25 October 2023 – Tourism Malaysia, in collaboration with Koperasi Kakitangan Kementerian Pelancongan dan Kebudayaan Malaysia Berhad (KOPPEMA), today hosted the inaugural Malaysia Truly Asia Tourism Golf Challenge 2023 held in Saujana Golf & Country Club.

The tournament attracted 200 players comprising corporate sectors and government agencies, including local and international golfers from China, Singapore, Thailand, and Japan, competing for a purse of RM500,000.

With more than 40 esteemed organisations joining as strategic partners and sponsors, the primary objectives of the tournament are to strengthen collaborations within Malaysia's travel industry and attract local and international golf enthusiasts to promote Malaysia as the ultimate holiday destination.

Organised in conjunction with the 50th anniversary of Tourism Malaysia, this exciting tournament featured three distinct sessions, each designed to offer a comprehensive view of what makes Malaysia special, which included System 36 Handicap of the Day format and a shotgun start.

The prize-giving ceremony was graced by Dato’ Dr Ammar Abd Ghapar, Director General Tourism Malaysia.

Dato’ Dr Ammar said: “The tournament is a golden opportunity for us to promote our country as a premier golfing destination as we believe the propulsive thrust that tourism generates from the organisation of major sporting events.”

“Golfers will never have to travel far to find a memorable new golf experience with over 200 golf courses across the nation. Our diverse culture, rich history, scenic golf courses, astounding choice of food, beautiful natural attractions, and home to a melting pot of Asian races will surely make for a lasting memory to bring home.”

“We are excited to collaborate with KOPPEMA to showcase Malaysia's beautiful courses and attractions in promoting Malaysia as a premier destination for golfers. With enhanced travel packages and connectivity, we are confident this will captivate international travellers to choose Malaysia as a preferred destination for golfing."

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About Tourism Malaysia

Lembaga Penggalakan Pelancongan Malaysia atau Tourism Malaysia ialah sebuah agensi di bawah Kementerian Pelancongan, Seni dan Budaya, Malaysia. Tourism Malaysia giat memfokuskan kepada tugas khusus untuk mempromosikan Malaysia sebagai destinasi pelancongan pilihan. Sejak penubuhannya, Tourism Malaysia telah muncul sebagai pemain utama dalam industri pelancongan antarabangsa. Penganjuran Tahun Melawat Malaysia 2026 bakal meraikan kelestarian industri pelancongan negara seiring dengan Matlamat Pembangunan Mampan Pertubuhan Bangsa-Bangsa Bersatu (UNSDG). Selain itu, Tourism Malaysia turut menyokong Segi Tiga Pertumbuhan Indonesia-Malaysia-Thailand (IMT-GT) ke arah merealisasikan Tahun Melawat IMT-GT 2023-2025 bagi mempromosikan wilayah serantau sebagai destinasi pelancongan tunggal.Untuk maklumat lanjut, layari akaun media sosial Tourism Malaysia di Facebook, Instagram, Twitter, YouTube, dan TikTok.

About KOPPEMA

Koperasi Kakitangan Kementerian Pelancongan dan Kebudayaan Malaysia Berhad (KOPPEMA) was established on 27 May 2011 with the vision of becoming the primary driver of the tourism sector in Malaysia by the year 2023 (in line with National Cooperative Policy 2020). For more information, visit https://linktr.ee/koppemaberhad.

For enquiries, please contact:

Ahmad Johanif Mohd Ali
Event Chief Operation Malaysia Truly Asia Tourism Golf Challenge 2023
Tel: + 6013 702 6499

Muadz Samat
Assistant Director, Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755