TOURISM MALAYSIA KICKS OFF 2018 WITH SIX-MONTH PROMOTION IN INDIA
PUTRAJAYA, 10 January 2018 – Tourism Malaysia is serious about tackling the India tourist market with an aggressive six-month marketing and promotion campaign from January to June 2018.
The campaign, a joint promotion effort with Akquasun Group, a destination marketing company based in India, begins this month and entails a comprehensive promotion effort undertaken in major cities such as Mumbai, Delhi, Kolkata and Chennai. In addition, the Tourism Malaysia promotion will also reach Tier 1 cities such as Bangalore, Lucknow, Surat, Ahmedabad, Nagpur, Pune, Hyderabad, Mysore, Cochin and Coimbatore, and Tier 2 cities such as Chandigarh, Rajkot and Ahmednagar.
Utilising a comprehensive promotion mix, the campaign will be implemented across print and online advertising, trade networking roadshows to meet top travel agents, participation in consumer and trade tourism fairs, workshops and product briefings on Malaysia, familiarisation trips, and other joint promotions and incentives.
Marking the beginning of the campaign is Tourism Malaysia’s participation in the India International Travel & Tourism Exhibition (IITT) from 11 to 13 January. Malaysia is represented by some ten organisations including tourism product owners, hotels and representatives from various tourism organisations, namely Desaru Coast, Legoland, Fantasy Rain Forest, Marina Putrajaya, Lexis Hotels & Resorts Sdn. Bhd., Ombak Villa Langkawi, Forest City Phoenix Hotel, Malindo Air dan Tourism Selangor.
Subsequently, Tourism Malaysia will continue on a trade networking roadshow to Kolkata (15 January), New Delhi (16 January), Ahmedabad (17 January) and Chennai (18 January).
From January to September last year, a total of 396,387 Indian tourists visited Malaysia. There are currently 231 weekly flights offering 41,080 seats from India to Malaysia.
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2016, Malaysia registered 26.8 million tourist arrivals and RM82.1 billion in receipts, placing it among the major tourism destinations of the world.
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759