ERL Collaborates with Lashini.my on Diversity-Inspired Deepavali Kolam to Kick Off Its Support for Visit Malaysia 2020 Campaign

Kuala Lumpur, 22^nd October 2019 – Express Rail Link (ERL) has partnered with Lashini.my, a one-stop marketplace for fashion and lifestyle, to host a diversity-inspired Deepavali Kolam at the KLIA Ekspres Arrival Hall located within KL Sentral Station in celebration of the Festival of Lights this year.

Visit Malaysia 2020 Campaign Support

As a highlight of the Kolam unveiling, the Deputy Director General (Planning) of Tourism Malaysia, Yang Berusaha Encik Zulkifly bin Md Said, who was representing Yang Berhormat Datuk Mohamaddin bin Ketapi, The Honourable Minister of Tourism, Arts and Culture, was invited to light a traditional Indian lamp, known as Kuthu Vilakku. The lamp lighting symbolises the triumph of light over darkness.

The cultural attraction will kick start ERL’s initiatives to support Visit Malaysia 2020 campaign and is expected to attract locals and tourists for a feast for the senses.

Noormah Mohd Noor, Chief Executive Officer of ERL said: “While ERL may just be regarded as an airport transfer provider to many air travellers, we are determined to play our part and support the Visit Malaysia 2020 campaign for the good of the country. Through our partnerships with Tourism Malaysia, online travel agents, hotels and other partners, we will work together to promote Malaysia to the world as a preferred destination in 2020. We are looking to further enhance our transport packages for tourists such as the KL TravelPass and Discover Kuala Lumpur, and we are working with new partners to offer more value-for-money products.

“When tourists fly into Kuala Lumpur, one of their first Malaysian experiences will be on board our train as they make their way into the city. With our impeccable 99.7% on-time performance and safety record, we aim to provide a great first impression to these visitors,” she added.

Kolam Making Collaboration and Design

Chief Executive Officer and Founder of Lashini.my, Suresh Thanasagaren said: “We are proud to be collaborating with ERL to create a harmonious and beautiful work of art for everyone to enjoy. With our next day delivery promise, Lashini.my shares the same aspiration with KLIA Ekspres, that is, to provide fast and convenient service for our customers. This Kolam display is also our effort in supporting the Visit Malaysia 2020 campaign.”

Spreading over 1,600 square feet, the Deepavali Kolam was drawn using 500kg of broken rice mixed with organic colours, and is the largest freehand Kolam in a public space. Kolam, usually drawn outside the doorstep, ushers in goodness and symbolises the celebration of life. It is a sign of invitation to welcome all into the home while also making the place look beautiful.

The design of the Kolam was conceptualised by Pinnacle Events Stylist and is inspired by the beauty, vibrant colours and magnificence of the peacock – the focal point of the Kolam. The intricate art piece showcases a vivid array of colours that represent the unity and diversity of Malaysians. It also appropriately features the Visit Truly Asia Malaysia 2020 logo. Employees from the design agency, Lashini.my and ERL participated in the laborious but fun activity which took a total of 26 hours to complete.

Modern elements such as the train and e-commerce conveniences depicting today’s mobility and connectivity are infused with a traditional colourful design that represents prosperity. This collaboration embraces the fact that our people are modern and connected, yet are rooted in traditions that every Malaysian can relate to and enjoy.

The Kolam will be on display at KL Sentral from 22^nd to 31^st October 2019. Everyone is invited to view the stunning display, pose at the Kolam and tag #deepavali #diwalilights #kliaekspres #VM2020 #VisitMalaysia2020 on social media.

Lashini.my’s Deepavali mega sale is currently taking place online until 30^th October 2019 with a next-day delivery service to cater for the upcoming Deepavali celebration. #lashinimy #deepavali2019 #nottheusual

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About Express Rail Link

Express Rail Link (ERL) is the operator of KLIA Ekspres and KLIA Transit services that connect Kuala Lumpur International Airport (KLIA & KLIA2) and the city. The non-stop 57-km journey on KLIA Ekspres between KL Sentral and KLIA takes only 28 minutes. Passengers can also take a 3-minute ride between KLIA and KLIA2. ERL has been recognised locally and internationally for consistently providing high standards in the air-rail service. ERL was named AirRail Link of the Year at the Global AirRail Awards (GARA) in 2012, 2014, 2015 and 2016. ERL won Project of the Year Award at GARA 2018 for its new trains.

ERL welcome its 100 millionth passenger on 25^th July 2019.

About Lashini.my

Lashini.my is one of Malaysia's biggest Halal platforms which promises Halal products and lifestyle needs for local Malaysian sellers directly to consumers. Lashini.my was founded in 2019 and is making waves in creating an avenue for over 10,000 products from over 50 categories from Major Brands offering the lowest possible price with the confidence of next-day delivery. Lashini.my provides users with a convenient, safe, and trusted shopping environment that is supported by integrated payment, logistics, fulfilment, and other value-added services.

For media enquiries, please contact:

Sheila Shamsudin | Mob.: +6012-925 1225 | sheila@KLIAekspres.com

Leben Kuppusamy | Mob.: +017-864 7021 | lebenism@gmail.com