Feb 18, 2022


KOTA KINABALU, 18 February 2022 : Sabah Tourism Board has launched its ‘Fly Me To Sabah’ contest to woo more domestic travellers into Sabah. From 14th February to 14th April 2022, contest winners stand a chance to win their dream bucket list holiday to Sabah, Malaysian Borneo.

Embracing the edge of the digital world and modern media, the Sabah Tourism team invites the public to post their most creative, interesting and wittiest ‘virtual letter’ to Sabah Tourism via social media account Instagram or Facebook using the campaign hashtag #flymetosabah and #sabahtourism.

One (1) winner will be announced by Sabah Tourism every fortnight with a total of 4 lucky winners at the end of the two month-long contest.

The winners will get the chance to get their Sabah holiday bucket list fulfilled with a travel voucher worth RM5,000.00 for each person.

“Sabah has always been a favourite destination by domestic travellers in particular for their interest in climbing Mount Kinabalu, island adventures in Semporna and amazing seafood.”

“After last year’s reopening of state border for inter-state travel, we could see a growing number of domestic arrivals to Sabah and airlines has gradually increased their flight frequencies. “

“This has certainly motivated and helped our tourism industry players to get back on their game. Likewise, we hope the #flymetosabah contest will reignite the public passion for travelling again and luring them into visiting Sabah through the many interesting posting shared by participants,” said Noredah Othman, Chief Executive Officer of Sabah Tourism Board.

For the past two years, travelling might seem like a distant memory, but the team in Sabah Tourism is optimistic that many want to share their travel memories about Sabah. Some might still be waiting for the perfect time and reason to visit. The ‘Fly Me To Sabah’ contest is an ideal platform.

The contest is open to non-Sabah residents, West Malaysians, Sarawakians and expatriates living in Malaysia.

More info about the contest is available at www.flymetosabah.sabahtourism.com.


About Sabah Tourism Board

The Sabah Tourism Board, or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism was first established in August 1976 as the Sabah Tourism Promotion Corporation and later re-established as Sabah Tourism Board.

Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State. It has since expanded in roles and responsibilities to cater to the current needs of the global tourism market.

For more information please contact:

Cassie Perpetua Forsythe
Digital and Communications Manager
cassie@sabahtourism.com / 014 -9511774

Elsie Maria Marcus
Assistant Digital and Communications Manager
elsie@sabahtourism.com / 013-8024331

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