EXPERIENCE SUSTAINABLE PATRIOTISM WITH PAVILION KL’S ‘PAVILION LOVES SUSTAINABILITY’ MERDEKA CAMPAIGN
Nor Rejina Abdul Rahim, Pavilion REIT Sustainability Committee Chairman and by Kung Suan Ai, Pavilion KL Director of Marketing at the launch of the ‘Pavilion Loves Sustainability’ campaign
KUALA LUMPUR, 1 September 2023 – Pavilion Kuala Lumpur, Malaysia's premier shopping destination, is proud to unveil its inspiring Merdeka campaign, titled 'Pavilion Loves Sustainability’, which aims to foster sustainable patriotism and environmental consciousness and align with the mall’s newly-launched Environment, Social, and Governance (ESG) initiative. Partnering with Spritzer – the Malaysian mineral water brand which uses 100% recycled plastic – Pavilion KL is embarking on a remarkable journey to celebrate the core values of sustainability, community care, and positive transformation, in line with Pavilion REIT’s 'Caring for Local Community' pledge.
“This campaign embodies Pavilion REIT properties’ commitment to creating a positive impact on the world around us. We recognise that as a premier shopping destination, our influence extends beyond retail; it encompasses our responsibility towards community and the environment. This journey isn't just about the present – it's a step toward creating environmental consciousness far beyond the walls of its properties,” said Dato’ Philip Ho, Chief Executive Officer of Pavilion REIT.