In conjunction with MH direct flight re-operation between Narita – Kota Kinabalu, Sabah Tourism Board and TM Tokyo jointly organized a media fam trip to re-introduce Sabah to the Japanese market.

The itinerary was created by STB, introducing Dinawan Island as a new destination, KK city tour, Tamparuli town to introduce community-based tourism and Mari Mari Cultural Village to know the culture of Sabah.