A total of 31 international media from 14 countries had participated in the Mega Familiarisation programme called “Reminiscence Cultural Heritage of Malaysia”. The media had the opportunity to experience the attractiveness of Malaysia’s cultural experience, as well as other tourism products that reflect Malaysia’s beautiful heritage.

During the programme, the participants were divided into two groups with two different destinations where one group was brought to Selangor and Perak and the other group visited Negeri Sembilan and Melaka. The focus of this programme is to create awareness about preservation and conservation of Malaysian culture and heritage especially architectural heritage building. Among the destinations featured in the itinerary were the Royal Klang Heritage Walk, Ipoh Heritage City and KL City Heritage Trail.

Participants were given the chance to get involved in exciting activities such as making labu sayong in Kuala Kangsar, participating in Kampung traditional sport at Homestay Kampung Lonek in Negeri Sembilan and keris-making in Melaka.

To ensure the campaign’s success, Tourism Malaysia has partnered with companies from the private sector such as Malaysia Airlines, Turkish Airlines, Air Astana, Air Arabia, Hatten Hotel Melaka, Selangor Tourism, Melaka Tourism, Perak Tourism and KL Hop on Hop Off.

The representatives were from 14 countries namely Australia, Canada, France, India, Italy, Kazakhstan, Kyrgyzstan, Pakistan, Taiwan, Russia, Turkey, United Arab Emirates, United States of America and Uzbekistan.