The nationwide campaign is held three times a year and comprises the 1Malaysia Super Sale (1-31 March), 1Malaysia Mega Sale Carnival (15 June-31 August) and the 1Malaysia Year-End Sale (1 November – 31 December).

Malaysia’s shopping branding is centred on the “Experiential Shopping” concept that promotes Malaysia as a fun and wholesome shopping destination, complemented by entertainment and recreation activities, gastronomic adventures, luxury treatments and visits to popular tourist spots. It is made possible by the support of more than 500 integrated shopping malls and retail outlets in the country whose numbers are increasing every year. New retail and lifestyle hubs coming up this year include KL Gateway Mall in Kuala Lumpur and Genting Premium Outlets in Genting Highlands, which will further stimulate Malaysia’s shopping scene.