They have huge noses, big bellies and live in groups. They are not your ordinary tree swinging monkeys and they don’t eat ripe bananas. They have webbed feet and are able to swim. We are talking about the proboscis monkey – a rare and endangered animal found primarily in Borneo and predominantly in Sabah.

Malaysia will be hosting the Visit Malaysia Year (VMY) in 2014, the nation’s biggest and grandest tourism celebration that welcomes the world to see, feel and experience the endless possibilities of the country. This is the best time to witness and experience dazzling parades and processions, colourful cultural shows and exhibitions, fabulous food festivals, exciting sports and adventure, enchanting music and arts festival, shopping extravaganza, nature thrills and spills and many more.

A unique mascot is vital to create a visual impact and easy association with VMY 2014 among the locals and tourists alike. In the past, the orang utan, leatherback turtle and hornbill were used to promote Visit Malaysia Year and state-level tourism campaigns.

For VMY 2014, a new animal mascot is needed in order to trigger more excitement and anticipation of this grand celebration.

The Ministry of Tourism & Culture Malaysia has decided to use one of the most endangered animals in the International Union for Conservation of Nature (IUCN) Red List of Threatened Species as the mascot for VMY 2014 – the proboscis monkey.

Aptly known as the long-nosed monkey, the proboscis monkey best encapsulates the essence of Malaysia Truly Asia. This elusive monkey belongs to the Asian langurs and is the only member of the Nasalis genus. Proboscis monkeys are primarily found in Borneo particularly in Sabah, Malaysia.

Like the diversity encapsulated in the Malaysia Truly Asia branding, proboscis monkeys also possess diverse skills. They frequently leap from tree limbs and hit the water with a comical belly flop, as well as attract their mate with their unusually large and long nose. The proboscis monkey also has webbed feet, which enable it to swim. In fact, proboscis monkeys are fairly good swimmers. Naturally, they have always been crowd pullers especially for eco-adventure tourists who would not miss a chance to catch a glimpse of this monkey.

Unlike other wildlife species that are scattered around the country, proboscis monkeys are mostly concentrated in Kinabatangan, Sukau, Sandakan, Klias and other parts of Sabah.

The use of the proboscis monkey as the mascot for VMY 2014 will give credence and recognition to wildlife, and thus, instill a new spirit and interest among tourists to appreciate the gift of nature as a national tourism asset.

In addition, having the proboscis monkey as the mascot will also elevate Malaysia in the eyes of the world, by promoting its nature and wildlife conservatory initiatives through tourism.

The mascot will appeal to people from all walks of life and inspire them to be involved in nature conservation and voluntourism efforts, in line with the global tourism aspiration of responsible tourism and green tourism.

All in all, choosing the proboscis monkey as the mascot for VMY 2014 is indeed a perfect choice.

For more information or enquiries, please contact Visit Malaysia Year 2014 Secretariat, at 03-8891 7000 or log on to www.tourism.gov.my

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world.

In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.

Press contact:

Media Relations Unit:

Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division

Tel: +603-8891 8768

Email: razaidi@tourism.gov.my

Editorial Unit:

Ms. Anis Rozalina Ramli, Senior Editor, Communications & Publicity Division

Tel: +603-8891 8759

Email: anisramli@tourism.gov.my