Mar 11, 2021

TOURISM MALAYSIA PARTNERS WITH GOPRO TO CELEBRATE THE BEAUTY OF LOCAL LIFESTYLE AND TRAVEL THROUGH A VIDEO CONTEST ‘DREAM MALAYSIA CHALLENGE’

KUALA LUMPUR, 11 March 2021 – In an effort to promote Malaysia as the preferred destination and to boost domestic tourism, Tourism Malaysia has partnered with GoPro to bring forth a new social media challenge targeted towards all residing in Malaysia who captured their amazing travelling moments.

Titled ‘Dream Malaysia Challenge’, this challenge entails participants creating and posting a video highlighting the various breathtaking attractions within Malaysia that they have previously visited. Participants will get the chance to be rewarded with the latest GoPro HERO9 Black, GoPro MAX, GoPro HERO8 and amazing full board stays at Taman Negara, Gopeng Glamping Park and Tadom Hill to experience Malaysia’s beauty and wonders.

The partnership with GoPro has come at an opportune time where Malaysians are eagerly planning for their next travels. It is a way to remind Malaysians that they never have to travel too far to find exciting destinations and this challenge does exactly that. Tourism Malaysia couldn’t be happier to partner with the world’s leading action camera brand to see what Malaysians could capture from our diverse and unique destinations in Malaysia.

GoPro Southeast Asia’s Marketing Manager, Sangeet Singh, detailed his excitement for this partnership, “We can’t discount the importance of domestic travelling, we are thrilled to be working with Tourism Malaysia that has been devoted to building up Malaysia’s culturally rich and stunning destinations while supporting local businesses. We are looking forward to seeing how creative participants will get with their video submissions for this challenge!”

How To Participate

The ‘Dream Malaysia Challenge’ allows the submission of all videos captured from any device. All participants have to ensure that their edited videos have been polished up through the GoPro App available for iOS and Android devices and supports photos and videos from any phone or camera, including GoPros and SLRs. Once that is completed, individuals can send in their 30-45 second videos via the GoPro Awards Portal under the challenge Malaysia|Living Local to confirm their submission.

In addition, participants are also required to post their videos on their personal Facebook and Instagram profiles detailing their travel experience in the caption using both the #DreamMalaysia and #GoProxTourismMalaysia hashtags as well as tagging GoPro on Instagram and Facebook (@gopromysg) and Tourism Malaysia’s Instagram (@malaysia.truly.asia) and Facebook (@malaysia.travel.my). If participants wish to add background sound for their videos, it is important to note that the music used can only be taken from the GoPro app.

The ‘Dream Malaysia Challenge’ will take place from 13th March 2021 to 28th March 2021 at 11pm. Video submission can be sent during this timeframe.

For more information, please visit http://bit.ly/GoProXTourismMalaysia

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2019, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.

About GoPro, Inc.

GoPro helps the world celebrate and share itself in immersive and exciting ways.

For more information, visit www.gopro.com. GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro’s social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Inside Line.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

For enquiries, please contact:

Zulkifli Mohamed
Senior Assistant Director
Corporate Communications Division
zulkiflimohamed@tourism.gov.my
Tel: +603 8891 8789

Sangeet Singh
Marketing Manager
GoPro Southeast Asia
sangeetsingh@gopro.com

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