TOURISM MALAYSIA ORGANISES CORPORATE TRAVEL BAZAAR 2019 TO STIMULATE GROWTH IN DOMESTIC TOURISM INDUSTRY
KUALA LUMPUR, 10 OCTOBER 2019 – YB Datuk Mohamaddin bin Ketapi, Minister of Tourism, Arts and Culture of Malaysia today officiated the seventh edition of the Corporate Travel Bazaar (CTB2019) at the Pullman Bangsar Hotel, Kuala Lumpur. The programme is organised with the aim to increase awareness on domestic business tourism among the corporate and public sectors in Malaysia.
The one-day programme, which was first initiated in 2009, serves as a platform for business-to-business (B2B) dealings between sellers and buyers in a bid to promote local products to both public and private sectors. This is in line with Tourism Malaysia’s mission to emphasise the importance of the MICE (Meetings, Incentives, Conventions and Exhibitions) sector, as well as to stimulate the growth of domestic tourism among the local business community.
“We would like to attract the local business community to host their corporate events such as meetings, seminars, conventions, retreats, team building, and incentive trips here in Malaysia,” said the minister during the press conference for the programme.
The participants of this programme consist of the “sellers” - the industry players such as travel agencies, hotel and resort owners, transportation providers, training consultants and tour operators; as well as the “buyers” – comprising of private corporations, government ministries and associations in Malaysia.
Datuk Mohamaddin bin Ketapi expressed his hopes that the CTB2019 will further increase domestic travels among the various government agencies as well as corporations in Malaysia. Similar to the previous editions, CTB2019 will showcase travel incentives packages, corporate family day programme, team building programmes, business tourism packages and many others.
The minister informed the media that the CTB2019 managed to get the participation of 120 sellers and 400 buyers with target sales revenue of RM800,000.
“The MICE packages developed by the participants offer complete venue facilities, excellent quality of services, as well as strategic locations which are close to various tourist attractions,” he added.
The previous travel bazaar was held in Penang in 2014 and managed to attract 70 sellers and 250 buyers as participants.
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism, Arts & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.
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