PUTRAJAYA, 20 December 2021 – As the year draws to a close, Tourism Malaysia via the Shopping Malaysia Secretariat has organised the Miss SHOPhia Virtual Hunt 2021 in an effort to promote shopping activities in Malaysia through the country’s digital shopping icon, Miss SHOPhia.

Befitting the current situation as the world adopts the “new normal” for the tourism industry, the Miss SHOPhia Virtual Hunt campaign took place on 18 December 2021 through the Zoom platform, with a total of 111 participants from within and outside the country (ASEAN). Each group consisted of four participants, including members of the public, local media, and representatives from ASEAN countries including public and media.

Participants were virtually brought in to solve mystery riddles using the notion of street shopping, cuisine, and the most recent tourist attractions in Langkawi, Kuala Lumpur, Pulau Pinang, Kuching, and Kota Kinabalu. Participants stood a chance to win prizes worth up to RM39,000, subject to the terms and conditions.

The event was concluded by Mr Iskandar Mirza Mohd Yusof, Deputy Director General (Planning) of Tourism Malaysia. “Through this event, the participants are able to get to know some of the new tourist attractions and food diversity in Malaysia through virtual lenses from the comfort of their homes. With the reopening of borders especially to Langkawi on 15^th November 2021, we hope that by experiencing this virtual event all of you will be eager to plan your holiday to Malaysia,” said Mr Iskandar Mirza.

To get updates from Miss SHOPhia, visit https://www.instagram.com/miss_shophia/.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2019, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.

For enquiries, please contact:

Norliza Binti Md. Zain
Deputy Director
Package Development Division
norliza@tourism.gov.my
Tel: + 603 8891 8519

Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755