Nov 16, 2023


PUTRAJAYA, 23 October 2023 – Tourism Malaysia has launched the Malaysia Birdwatching Paradise 2023 package to promote this niche tourism segment among bird enthusiasts, both domestically and internationally, in order to increase further tourist arrivals to Malaysia.

A total of 15 tour packages are being offered by seven travel operators for travel periods beginning 14 October 2023 to 31 March 31 2024. These packages cover birdwatching activities in the states of Sabah, Sarawak, Pahang, Kedah, and Terengganu. The package offerings range from a four-hour birding in Langkawi to a 7-day, 6-night itinerary in Sarawak.

The seven travel operators involved in these packages are Danz Travel & Adventure Sdn Bhd, Natural History Tours Sdn Bhd, Ping Anchorage Travel & Tours Sdn Bhd, Borneo Nature Tours Sdn Bhd, Tabin Wildlife Holidays Sdn Bhd, Inter-Borneo Tours Sdn Bhd, and Borneo Birding Tours Sdn Bhd.

The Malaysia Birdwatching Paradise 2023 package has been launched and made available to visitors during the Asian Bird Fair 2023, held at the Sabah International Convention Centre in Kota Kinabalu on 13-14 October. The target markets for birding activities in Malaysia include the United Kingdom, the United States, Denmark, China, and Singapore.

Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, said: “The promotion of the birding segment aligns with our commitment to sustainable and responsible tourism.”

"Malaysia is fortunate to have approximately 873 bird species, representing 7.4% of the global population. Among them, 91 species are either endemic or nearly endemic and can only be found in this country. Therefore, Tourism Malaysia is ready to promote more

niche tourism segments as birding offers a unique travel experience in Malaysia and has the potential to contribute to the economic growth of the tourism industry and local community."

Some of the bird species in Malaysia that have gained popularity among bird enthusiasts and highlighted in the package offerings include the Blue-banded Pitta, Bornean Frogmouth, Bornean Barbet, Mountain Serpent Eagle, Mountain Rail Babbler, Crested Shrikejay, Barred Eagle Owl, Oriental Bay Owl, Dulit Frogmouth, Black Oriole, Hose's Broadbill, and Bornean Frogmouth.

For more information about the birding packages, visit the Tourism Malaysia website at


About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook,Instagram, Twitter, YouTube, and TikTok.

For enquiries, please contact:

Rubiah Tul’Adwiyah Hj. Md. Yusof
Deputy Director
Package Development Division
Tel: +603 8891 8537

Muadz Samat
Assistant Director
Corporate Communications Division
Tel: +603 8891 8755

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