BEIJING, 10 April 2023 – The Ministry of Tourism, Arts and Culture together with Tourism Malaysia have embarked their first sales mission and roadshow to major cities in China from 29 March to 15 April 2023. The sales mission takes place in Beijing, Chongqing, Guangxi while the roadshow begins in Guangzhou, followed by Beijing, Shanghai and Xiamen.

The mission is headed by Dato Sri Tiong King Sing, Malaysia’s Minister of Tourism, Arts and Culture together with 70 organisations comprising state governments namely Tourism Terengganu, Tourism Selangor, Sabah Tourism Board, Sarawak Tourism Board, and participating agencies such as Malaysia Health Tourism Council (MHTC), Malaysia My Second Home (MM2H) as well as other industry players from Malaysian Inbound Chinese Association (MICA), Malaysian Association of Tour and Travel Agents (MATTA), and product owners.

The main objective of this mission is to strengthen marketing efforts and raise Malaysia’s profile for China Market after the reopening of China market beginning 6 February 2023 and also to highlight Malaysia’s projection in organising Visit Malaysia 2025. For the year 2023, Malaysia is targeting 16.1 million international tourist arrivals with RM49.2 billion in tourism receipts.

Alongside the mission, seminars are held by Tourism Malaysia, focusing on leisure market, niche market namely education, Malaysia My Second Home (MM2H), and medical tourism. Business matching sessions are also organised throughout the cities to give the platform for Malaysian industry players to reconnect with China given the long hiatus since the Covid-19 outbreak.

“China is a vital market for Malaysia, and we are grateful to be included in their list of 20 countries to visit. Our presence here today is a testament to our commitment to strengthening our relationship with China. Our focus on the Malaysia My Second Home program, medical tourism, and education tourism will help us achieve our target of 23.5 million international tourist arrivals and RM76.8 billion in tourism receipts by 2025,” said YB Dato Sri Tiong.

This year, Tourism Malaysia through its Beijing, Shanghai and Guangzhou offices will intensify promotions alongside with the travel agents and airlines. Malaysia is optimistic that there will be more flight frequency to boost connectivity between China and Malaysia. At present, there are 81 flights per week from China to Malaysia via Malaysia Airlines, AirAsia, Cathay Pacific, China Southern Airlines, Shenzen Airlines, Xiamen Airlines and Malindo Air.

AirAsia's latest promotion offers discounted fares on flights from Beijing to Kuala Lumpur for ¥288 (CNY) and from Guangzhou to KUL for ¥188 (CNY). Bookings for this promotion starts from 10 April to 16 April, 2023, with travel dates between 17 April to 28 October, 2023.

Finally, The Ministry of Tourism, Arts and Culture through Tourism Malaysia will continue their efforts to work alongside the travel industry, including airlines, travel agents, product owners and hoteliers to promote Malaysia in China market.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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