TOURISM MALAYSIA CAPTIVATES THE RUSSIAN MARKET AT MITT 2024
MOSCOW, 19 March 2024 – Tourism Malaysia announces its 14th consecutive participation at the three-day event of the International Travel & Hospitality Show (MITT) 2024, taking place at the Crocus Expo Exhibition Centre from 19 to 21 March. Bringing over 768 companies from 30 countries, MITT 2024 provides a pivotal platform for industry leaders and stakeholders to forge invaluable connections and collaborations.
Led by Mr Iskandar Mirza Mohd Yusof, Senior Director of International Promotion (Americas, Europe & Oceania) Tourism Malaysia, the Malaysian delegation comprises tour operators, destination management companies (DMCs), and an esteemed hotel representative, including Lexis Hotel Group, Fun and Sun Holidays, Embassy Alliance Travel Group, PAKS Group, China Travel, ITM Group and Russian Express. Visitors can explore Malaysia’s rich tapestry of offerings tailored for the Russian market at Tourism Malaysia’s booth at Pavilion 1, Hall 3, Stand B308.
Mr Iskandar Mirza expressed: "The MITT 2024 serves as a cornerstone for promoting Malaysia as a premier tourist destination in Russia. It fosters valuable industry exchange, inspiration, and long-term partnerships. We are thrilled to unveil Malaysia’s enthralling experiences and attractions, solidifying its standing as an unparalleled destination in gearing up for Visit Malaysia 2026.”
This endeavour follows Tourism Malaysia's successful participation at the recent Moscow Dive Show 2024, where the agency showcased Malaysia's breathtaking dive sites. In a bid to entice and engage Russian tourists effectively, Tourism Malaysia has implemented a series of strategic promotional initiatives. These include participation in key industry fairs, collaborative efforts with media and travel operators, and comprehensive online marketing campaigns.
Malaysia's tourism sector is poised for significant growth, with a target of welcoming 27.3 million tourists by 2024, generating an estimated revenue of MYR102.7 billion. Notably, Russian tourist arrivals are expected to surge by 30% in 2024 compared to the previous year. This promising uptick builds upon the substantial rise logged from 33,033 visitors in 2022 to 109,689 in 2023.
Looking ahead to Visit Malaysia Year 2026, the country envisions welcoming 35.6 million foreign tourists, projecting receipts of MYR147.1 billion.
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About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook,Instagram, Twitter, YouTube, and TikTok.
For enquiries, please contact:
Zulkifli Mohamed
Deputy Director
Tourism Malaysia Moscow
zulkiflimohamed@tourism.gov.my
Tel: +7 495 419 9898
Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755
