HUAWEI PETAL ADS AND TOURISM MALAYSIA SIGN STRATEGIC COOPERATION AGREEMENT TO PROMOTE MALAYSIA’S NATIONAL TOURISM BRAND IMAGE
PENANG, 6th March 2024 – At the 45th IAA World Advertising Congress, Huawei’s terminal advertising platform, Petal Ads, showcased cutting-edge technology and creativity in the advertising domain under the theme “Go Beyond Without Boundaries.” During the keynote session, Petal Ads and Tourism Malaysia signed a Memorandum of Understanding (MOU) to jointly promote Malaysia’s national tourism brand image in the Chinese market.
Leveraging its advertising capabilities, Petal Ads aims to assist Tourism Malaysia in disseminating Malaysia’s national tourism brand image to the Chinese audience. Through precise ad placements, Petal Ads will help attract more Chinese tourists to explore Malaysia’s beautiful natural landscapes, rich cultural heritage, and unique travel experiences.
“We take immense pride in showcasing mobile advertising innovations at the IAA World Advertising Congress. ‘Go Beyond Without Boundaries’ is not just our theme; it’s our mission. We look forward to exploring broader horizons in collaboration with Tourism Malaysia, bringing delightful travel experiences to both nations.”
Tourism Malaysia’s Director General Mr. Manoharan Periasamy said, “This strategic cooperation agreement with Huawei’s terminal advertising platform holds significant importance for Malaysia’s tourism industry. We believe that Huawei’s advertising capabilities will allow us to better showcase Malaysia’s allure to Chinese tourists, enticing more visitors to explore our beautiful country.”
Notably, 2024 marks the 50th anniversary of diplomatic relations between Malaysia and China. Therefore, the strategic partnership between Petal Ads and Tourism Malaysia carries historical significance. Both parties are committed to building a solid bridge of friendship and cooperation between the people of the two nations.
Petal Ads eagerly anticipates contributing positively to Malaysia’s tourism industry through this collaboration while enhancing the travel experiences of Chinese visitors.
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About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG). Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
For enquiries, please contact:
Mohd Ashrul Ashraf Hj Mohd Noor
Senior Assistant Director
International Promotion Division (Asia & Africa)
mohdashrulashraf@tourism.gov.my
Tel: +603 8891 8755
Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755
