YEKATERINBURG, 8 OCTOBER 2015:
The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri
Abdul Aziz, is currently leading a weeklong sales mission to Moscow and
Yekaterinburg, Russia, in conjunction with the country’s participation
in the EXPOTRAVEL Fair 2015, a premium travel and tourism trade
exhibition.
As
part of the sales mission, Malaysia is also the partner country for the
Expotravel Fair, which allows the country’s fascinating tourism
offerings and world-class hospitality services to be promoted
extensively. Besides highlighting our latest tourist attractions,
Tourism Malaysia will be taking full advantage of this opportunity to
reach out to industry players and members of the media in the region.
Dato’
Seri Mohamed Nazri gave a speech at the opening ceremony earlier today,
before proceeding to address the media at a press conference to update
them on the latest tourist attractions and tourism developments in
Malaysia.
Later
in the evening, Tourism Malaysia hosted a ‘Malaysia Evening’ to show
its appreciation to the tourism fraternity, and also members of the
media. During the dinner, the audience was entertained with a cultural
performance by dancers from Istana Budaya.
On
9 October, the Tourism and Culture Minister will be interviewed on
‘Russia 24’, a state-owned Russian-language news channel which covers
major national and international events, to promote Malaysia’s tourism.
After the interview, he will be visiting Sobolev Andrey, the regional
Minister of International and Foreign Economics Relations of the
Sverdlosk Region, Yekaterinburg, to discuss matters related to the
tourism industry.
Last
year, Malaysia welcomed a total of 61,845 tourists from Russia, which
was an increase of 16.2% compared to arrivals in 2013. This sales
mission is part of Tourism Malaysia’s efforts to continue to boost
tourist arrivals from Russia and the surrounding regions, as well as
promote the country as a top-of-mind holiday destination.
ENDS
For
more media releases, media info and media features on Malaysia’s
tourism industry, kindly visit the Media Centre of Tourism Malaysia’s
website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA
is an agency under the Ministry of Tourism & Culture, Malaysia.
Tourism Malaysia focuses on the specific task of promoting Malaysia at
all levels. Since its inception, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international
tourism scene. In 2014, Malaysia registered 27.4 million tourist
arrivals and RM72 billion in receipts, making tourism its second largest
foreign exchange earner.
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST)
campaign in 2015 with the theme “Endless Celebrations” emphasising the
various festivals celebrated by its multicultural society. Both
campaigns are key drivers towards achieving the country’s target of 36
million tourist arrivals and RM168 billion in receipts by 2020, as
outlined in the Tourism NKEA (National Key Economic Area).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism
and Culture, other Government agencies and the private sector have been
enhanced to help secure Malaysia’s position as a leading tourist
destination. The targets set under the Tourism NKEA will be achieved
through the implementation of twelve Entry Point Projects (EPPs)
clustered under five themes: Affordable Luxury; Nature Adventure; Family
Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Press contact:
Media Relations Unit:
Chresentia F.B. Sadatal (Ms), Assistant Director, Corporate Communication Division
Tel: +603-8891 8776
Email: chresentia@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my
