Kuala Lumpur, 9 April 2012 - The Malaysia Convention & Exhibition Bureau (MyCEB) recently announced two key appointments to its corporate sales and industry services team. This is part of the company's commitment to strengthen the business tourism industry for Malaysia which highlights its new branding direction in making Malaysia as Asia's business events hub.

Ms. Tan Lay Teng joins the team as Sales Manager of Corporate and Incentive sales team and Ms. Jennifer Ong Jan-Ni as Industry Services Manager. Lay Teng has an established background of twelve years in developing international business in the meetings, incentives, conventions and events industry. At MyCEB, she leads the Corporate and Incentive sales team to generate more sales leads and conversion of businesses for Malaysia as well as to discover new business opportunities.

Jennifer has over nine years of experience in the meetings and incentives industry. In her new role, she works closely with industry partners on product development, industry education programmes and seminars to lift the profile of the industry partners internationally.

Zulkefli Hj Sharif, Chief Executive Officer of MyCEB said, "MyCEB is always looking for ways to remain competitive on the global stage. With new competitions especially in the Asia Pacific region, I believe these new key appointments will be well positioned to lead MyCEB in its continuing evolution to remain a leader in the business events industry. It will undoubtedly strengthen our relationship with corporate and incentive clients and bolster our push for increasing business in these premiere markets."

Both Lay Teng and Jennifer reports to the General Manager of Sales and Marketing.

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For more information, please contact:

International Enquiry:

Ms Ho Yoke Ping
General Manager, Sales and Marketing
Malaysia Convention & Exhibition Bureau
Tel: +603 2034 2090 • Fax: +603 2034 2091 •Email: pingho@myceb.com.my

Local Enquiry:

Muhammad Nizam Hj Khamis (Mr)
Account Manager
G2 Public Relations
Tel: +603 2178 0033 • Fax: +603 2163 4001 •Email:nizam.khamis@g2.com

NOTE TO EDITORS

About the Malaysia Convention & Exhibition Bureau (MyCEB)

MyCEB was established in 2009 by Ministry of Tourism, Malaysia to further strengthen Malaysia's business tourism brand and position for the international meetings, incentives, conventions and exhibitions (MICE) market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB's goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

As a measure to further develop the international events industry, MyCEB has launched a specialist unit known as the International Events Unit (IEU) which focuses on identifying and supporting international event bids including sports, art and culture and lifestyle events. The IEU's goal is to identify and assist homegrown events with the potential to attract international publicity and international attendances.

In November 2011, MyCEB unveiled its new tagline, ‘Malaysia - Asia's Business Events Hub' which encompasses its aim to communicate Malaysia's proposition as a gateway to Asia for meetings - where many of Asia's diverse cultures, languages and lifestyles are represented and have merged through a long history of trade and meetings.

For more information, please visit www.myceb.com.my

April 2012