Malaysia has clinched a total of four coveted awards from the Pacific Asia Travel Association (PATA).

The presentation of the PATA Gold Awards 2008 will be held during a luncheon at PATA Travel Mart 2008 in Hyderabad, India, on 19 September 2008.

Out of the 22 Gold Awards given to the international travel industry this year, Malaysia has won in the following categories:-

• Marketing Media Awards - Travel Advertisement Broadcast Media

             "Visit Malaysia Year 2007" - Tourism Malaysia

• Marketing Media Awards - CD-ROM

              Travel Manual Interactive CD - Tourism  Malaysia

• Marketing Media Awards - Promotional Travel Video

             "Recharge in a New World" - Sarawak, Borneo
             Sarawak Convention Bureau  
             (www.sarawakcb.com)

• Education & Training Award

             Empowering Youths for a Brighter Future 
             Taylor's School of Hotel  Management         

Tourism Malaysia's Visit Malaysia Year 2007 television commercial featured the Prime Minister of Malaysia welcoming the world to join in the country's One Golden Celebration. It was an invitation to millions of colours, thrills, dreams and smiles, showcasing a year full of events commemorating Malaysia's 50^th year of nationhood. The TV commercial imbues Malaysian warmth, hospitality and pride against the backdrop of some of the most beautiful scenery in the country.

The Travel Manual Interactive CD serves as a comprehensive guide for the travel trade. It contains information on holiday regions in Malaysia such as places of interests, shopping and dining, national parks and marine parks, arts and culture, festival and events, sports and recreation, tours and accommodation. This CD also serves as reference for tour operators to design travel packages for Malaysia.

The Director General of Tourism Malaysia, Dato' Mirza Mohammad Taiyab, said that Tourism Malaysia was truly honoured to receive the accolades from PATA.

"The marketing media awards are a significant recognition of the accomplishment by Tourism Malaysia team and our partners in promoting and positioning Malaysia as a preferred holiday destination. The awards are also a reflection of our dedication towards excellence in the hospitality industry," he said.

BACKGROUNDER

Pacific Asia Travel Association (PATA) is the region's leading travel trade association, based in Bangkok.  Its goal is to help members develop and increase business opportunities through a wide array of products, such as events, market intelligence, communications, networking and industry-wide recognition and exposure through the PATA brand.

The Pacific Asia Travel Association (PATA) Gold Awards recognise exceptional achievement in a variety of endeavours, bringing acclaim to the best the Asia Pacific's travel industry has to offer. In 2008, in addition to the 22 Gold Awards, PATA presented up to four Grand Awards for "best of show" entries in the following broad categories: Environment, Education & Training, Heritage & Culture and Marketing Campaign. Entries were judged by travel industry experts.

For more information, visit the website : http://www.pata.org/

 

Issued by: Advertising and Publicity Division, Tourism Malaysia
Date: 4 August 2008
Media contact : Siti Rahmah Lehan, Editorial Desk  Tel: +603 2615 8447
e-mail: sitirahmah@tourism.gov.my Website: http://www.tourism.gov.my/