Sep 9, 2013
MALAYSIA TOURISM HUNT 2013 PROMOTES TOURISM DESTINATIONS IN THE SOUTHERN REGION OF THE PENINSULAR MALAYSIA
KUALA LUMPUR, 9 SEPT 2013: A total of 108 local and foreign participants will take part in the second edition of the Malaysia Tourism Hunt 2013, organised by Tourism Malaysia from 22 until 28 September which will begin in Putrajaya and end in Johor Bahru, Johor.
Malaysia Tourism Hunt is a tourism promotional programme that combines the “Fly & Drive” concept with various exciting tourism exploration activities such as folk games, fun treasure hunt and corporate social responsibility (CSR) activities in the form of voluntourism.
The participants consist of 80 local media representatives, 10 foreign media representatives from ASEAN countries, as well as five local tourism industry players and 13 sponsors’ representatives who will face various challenges while traversing through some of the popular tourist destinations in the southern region of the Peninsular Malaysia. The hunt begins in Putrajaya and continues to Sepang, Port Dickson, Melaka, Muar, Kluang, and Nusajaya before finishing in Johor Bahru.
The event, which will last for 6 days and 5 nights, will see participants travelling 1000km through highways, touristic routes and traditional villages to experience the natural beauty of Malaysia, as well as get to know the local history, cultures, and communities of each destination and also to enjoy the theme parks which are the latest attractions in Johor.
Among the types of challenges that participants will face throughout the event include photo hunts, scavenger hunts, amazing race, fear factor and many others.
The flag off for the Malaysia Tourism Hunt 2013 will be held on 24 September 2013 in Putrajaya.
Minister of Tourism and Culture Malaysia, YB Dato’ Seri Mohamed Nazri Tan Sri Abdul Aziz commented that the first Malaysia Tourism Hunt had managed to capture the hearts of both local and foreign media who participated in the event.
The Minister said this in a press conference during the pre-launching of the Malaysia Tourism Hunt 2013 and the handing over of sponsorships by the sponsors held at Bistro Hall, MaTiC in Jalan Ampang earlier today,
“The response from the participants was very encouraging as most of them felt that the event had given them the opportunity to experience first-hand the beauty and uniqueness of Malaysia as well as exchanging their views and experiences about Malaysia,” he said.
Dato’ Seri Mohamed Nazri also said that the programme will be held continuously as it encouraged local and foreign tourists to go on a ‘Fly and Drive’ journey to visit all the attractive tourist destinations throughout the country which is the latest trend in tourism.
A smart partnership has been established with Harian Metro and Gaya Travel magazine which have been appointed as the official media (news) and travel magazine respectively while Gua.com was appointed as the official portal for the event.
Tourism Malaysia has also established a smart partnership with private companies and other government agencies. The list of sponsors is available as attached.
For more information, please contact Mr. Muhammad Alif Asyraff, Assistant Director, Domestic Marketing Division, Tourism Malaysia at 03-8891 8405 or email him at muhammadaliff@tourism.gov.my.
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Tourism Malaysia has grown by leaps and bounds since its inception and has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing Malaysia firmly as the 10th most popular tourism destination in the world.
In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
Press contact:
Media Relations Unit:
Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division
Email: razaidi@tourism.gov.my
Editorial Unit:
Ms. Anis Rozalina Ramli, Editor, Communications & Publicity Division
Email: anisramli@tourism.gov.my
Malaysia Tourism Hunt is a tourism promotional programme that combines the “Fly & Drive” concept with various exciting tourism exploration activities such as folk games, fun treasure hunt and corporate social responsibility (CSR) activities in the form of voluntourism.
The participants consist of 80 local media representatives, 10 foreign media representatives from ASEAN countries, as well as five local tourism industry players and 13 sponsors’ representatives who will face various challenges while traversing through some of the popular tourist destinations in the southern region of the Peninsular Malaysia. The hunt begins in Putrajaya and continues to Sepang, Port Dickson, Melaka, Muar, Kluang, and Nusajaya before finishing in Johor Bahru.
The event, which will last for 6 days and 5 nights, will see participants travelling 1000km through highways, touristic routes and traditional villages to experience the natural beauty of Malaysia, as well as get to know the local history, cultures, and communities of each destination and also to enjoy the theme parks which are the latest attractions in Johor.
Among the types of challenges that participants will face throughout the event include photo hunts, scavenger hunts, amazing race, fear factor and many others.
The flag off for the Malaysia Tourism Hunt 2013 will be held on 24 September 2013 in Putrajaya.
Minister of Tourism and Culture Malaysia, YB Dato’ Seri Mohamed Nazri Tan Sri Abdul Aziz commented that the first Malaysia Tourism Hunt had managed to capture the hearts of both local and foreign media who participated in the event.
The Minister said this in a press conference during the pre-launching of the Malaysia Tourism Hunt 2013 and the handing over of sponsorships by the sponsors held at Bistro Hall, MaTiC in Jalan Ampang earlier today,
“The response from the participants was very encouraging as most of them felt that the event had given them the opportunity to experience first-hand the beauty and uniqueness of Malaysia as well as exchanging their views and experiences about Malaysia,” he said.
Dato’ Seri Mohamed Nazri also said that the programme will be held continuously as it encouraged local and foreign tourists to go on a ‘Fly and Drive’ journey to visit all the attractive tourist destinations throughout the country which is the latest trend in tourism.
A smart partnership has been established with Harian Metro and Gaya Travel magazine which have been appointed as the official media (news) and travel magazine respectively while Gua.com was appointed as the official portal for the event.
Tourism Malaysia has also established a smart partnership with private companies and other government agencies. The list of sponsors is available as attached.
For more information, please contact Mr. Muhammad Alif Asyraff, Assistant Director, Domestic Marketing Division, Tourism Malaysia at 03-8891 8405 or email him at muhammadaliff@tourism.gov.my.
ENDS
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Tourism Malaysia has grown by leaps and bounds since its inception and has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing Malaysia firmly as the 10th most popular tourism destination in the world.
In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
Press contact:
Media Relations Unit:
Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division
Email: razaidi@tourism.gov.my
Editorial Unit:
Ms. Anis Rozalina Ramli, Editor, Communications & Publicity Division
Email: anisramli@tourism.gov.my
