KUALA LUMPUR, 17 October 2015
– Tourism Malaysia brought in 125 foreign travel agents and media under
its Mega Fam programme to witness Citrawarna@Kuala Lumpur. The
country’s biggest cultural extravaganza returns tonight with a brand new
concept to enthrall spectators at Merdeka Square, Kuala Lumpur.
The
Mega Fam participants are from Brunei, Cambodia, China, Germany, Hong
Kong, India, Indonesia, Japan, Kazakhstan, Laos, Mauritius, Myanmar,
Nepal, the Philippines, Singapore, South Korea, Thailand, and Vietnam.
They are also here to gain first-hand experience of Malaysia’s tourism
offerings to enable them to sell Malaysia with more confidence when they
return to their respective countries.
Prior
to attending the show, they attended a Destination Seminar today at
Sheraton Imperial Hotel, organised by Tourism Malaysia. They were given
an overview of Malaysia’s tourism developments, offerings, as well as
its latest and upcoming attractions by Tourism Malaysia’s Deputy
Director General (International Promotion) Dato’ Haji Azizan Noordin.
They
were also briefed on Citrawarna@Kuala Lumpur by the Senior Manager of
VMY Secretariat from the Ministry of Tourism Culture Malaysia. Besides
that, Malaysia Airlines Berhad, Malayan Railways Limited, and Sheraton
Imperial Hotel KL also took the opportunity to highlight their services.
The
Director General of Tourism Malaysia Dato’ Mirza Mohammad Taiyab hosted
a lunch to meet the foreign agents and media and thank them personally
for their support and assistance in promoting Malaysia during Visit
Malaysia Year 2014 and the current Malaysia Year of Festivals.
Citrawarna@Kuala
Lumpur will be launched by the Minister of Tourism and Culture Malaysia
Dato’ Seri Nazri Abdul Aziz. Spectators will be taken on a magical
journey and be mesmerised by a spectacular display of stunning visuals,
music, dance, and special effects that showcase Malaysia’s culture,
nature, and future.
The
Mega Fam participants have also visited The School of Hard Knocks at
the Royal Selangor Visitor’s Centre in Kuala Lumpur and attended the
musical theatre MUD KL. They will proceed with their post tours to
various destinations around Malaysia on 18 October.
ENDS
For
more media releases, media info and media features on Malaysia’s
tourism industry, kindly visit the Media Centre of Tourism Malaysia’s
website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is
an agency under the Ministry of Tourism & Culture, Malaysia.
Tourism Malaysia focuses on the specific task of promoting Malaysia at
all levels. Since its inception, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international
tourism scene. In 2014, Malaysia registered 27.4 million tourist
arrivals and RM72 billion in receipts, making tourism its second largest
foreign exchange earner.
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST)
campaign in 2015 with the theme “Endless Celebrations” emphasising the
various festivals celebrated by its multicultural society. Both
campaigns are key drivers towards achieving the country’s target of 36
million tourist arrivals and RM168 billion in receipts by 2020, as
outlined in the Tourism NKEA (National Key Economic Area).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism
and Culture, other Government agencies and the private sector have been
enhanced to help secure Malaysia’s position as a leading tourist
destination. The targets set under the Tourism NKEA will be achieved
through the implementation of twelve Entry Point Projects (EPPs)
clustered under five themes: Affordable Luxury; Nature Adventure; Family
Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Press contact:
Media Relations Unit:
Chresentia F.B. Sadatal (Ms), Assistant Director, Corporate Communication Division
Tel: +603-8891 8776
Email: chresentia@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my
