Nov 18, 2013
FOREIGN MEDIA & TOUR AGENTS ATTEND 1MALAYSIA YEAR-END SALE 2013
KUALA LUMPUR, 17 November 2013 – In conjunction with the launch of the 1Malaysia Year-End Sale, Tourism Malaysia has invited a total of 221 international travel agents and media from 23 countries to Malaysia under its Mega Familiarisation Programme.
The Mega Fam participants are from Australia, Brunei, Cambodia, Canada, China, Egypt, Germany, India, Indonesia, Iran, Iraq, Italy, Japan, Kazakhstan, Mauritius, the Philippines, Saudi Arabia, Singapore, South Korea, Thailand, Turkey, United Arab Emirates, and Vietnam.
On 16 November, the participants attended the KL Fashion Weekend 2013 at the Esplanade KLCC, a 4-day (14 – 17 November) fashion extravaganza organised by both British and Malaysian retailers. The event aims to provide consumers with first-hand look and information for directional trends for hair, make-up and fashion from the industry’s ever changing seasonal collections.
They also attended a business tourism seminar at The Prince Hotel in Kuala Lumpur today as part of the Visit Malaysia Year 2014 promotion and awareness campaign. During the seminar, they were briefed on the latest tourism developments in Malaysia by Tourism Malaysia and another two presentations by the Kuala Lumpur City Hall and Express Rail Link (ERL) Sdn. Bhd.. They also enjoyed two video presentations on Luxury Malaysia and Visit Malaysia Year 2014.
After the seminar, the Deputy Director General of Tourism Malaysia YBhg Dato’ Haji Azizan Noordin hosted a welcome lunch for the participants at the same venue and presented them with a certificate of participation. They were entertained with cultural performance by Istana Budaya, showcasing the richness of Malaysia’s culture and dance.
Later, the Mega Fam participants attended the launching of the 1Malaysia Year-End Sale 2013 by the Minister of Tourism and Culture Malaysia YB Dato’ Seri Mohamed Nazri Abdul Aziz at the Esplanade KLCC, Kuala Lumpur.
The next day, they will proceed with their post tours to selected tourist destinations around Malaysia.
The Mega Fam programme for 1MYES 2013 is also supported by Express Rail Link (ERL) Sdn. Bhd.. It sponsored a one-way airport transfers on KLIA Ekspres for all the participants.
In addition, Air Mauritius, Etihad Airways, Mahan Air, Malaysia Airlines, Royal Brunei Airlines, Turkish Airlines and Oman Air also sponsored their air flights.
ENDS
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world.
In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
Press contact:
Media Relations Unit:
Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division
Tel: +603-8891 8768
Email: razaidi@tourism.gov.my
Editorial Unit:
Ms. Anis Rozalina Ramli, Senior Editor, Communications & Publicity Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my
The Mega Fam participants are from Australia, Brunei, Cambodia, Canada, China, Egypt, Germany, India, Indonesia, Iran, Iraq, Italy, Japan, Kazakhstan, Mauritius, the Philippines, Saudi Arabia, Singapore, South Korea, Thailand, Turkey, United Arab Emirates, and Vietnam.
On 16 November, the participants attended the KL Fashion Weekend 2013 at the Esplanade KLCC, a 4-day (14 – 17 November) fashion extravaganza organised by both British and Malaysian retailers. The event aims to provide consumers with first-hand look and information for directional trends for hair, make-up and fashion from the industry’s ever changing seasonal collections.
They also attended a business tourism seminar at The Prince Hotel in Kuala Lumpur today as part of the Visit Malaysia Year 2014 promotion and awareness campaign. During the seminar, they were briefed on the latest tourism developments in Malaysia by Tourism Malaysia and another two presentations by the Kuala Lumpur City Hall and Express Rail Link (ERL) Sdn. Bhd.. They also enjoyed two video presentations on Luxury Malaysia and Visit Malaysia Year 2014.
After the seminar, the Deputy Director General of Tourism Malaysia YBhg Dato’ Haji Azizan Noordin hosted a welcome lunch for the participants at the same venue and presented them with a certificate of participation. They were entertained with cultural performance by Istana Budaya, showcasing the richness of Malaysia’s culture and dance.
Later, the Mega Fam participants attended the launching of the 1Malaysia Year-End Sale 2013 by the Minister of Tourism and Culture Malaysia YB Dato’ Seri Mohamed Nazri Abdul Aziz at the Esplanade KLCC, Kuala Lumpur.
The next day, they will proceed with their post tours to selected tourist destinations around Malaysia.
The Mega Fam programme for 1MYES 2013 is also supported by Express Rail Link (ERL) Sdn. Bhd.. It sponsored a one-way airport transfers on KLIA Ekspres for all the participants.
In addition, Air Mauritius, Etihad Airways, Mahan Air, Malaysia Airlines, Royal Brunei Airlines, Turkish Airlines and Oman Air also sponsored their air flights.
ENDS
For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world.
In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
Press contact:
Media Relations Unit:
Mr. Razaidi Abd Rahim, Senior Asst. Director, Communications & Publicity Division
Tel: +603-8891 8768
Email: razaidi@tourism.gov.my
Editorial Unit:
Ms. Anis Rozalina Ramli, Senior Editor, Communications & Publicity Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my
