Nov 1, 2022


Action camera brand and Tourism Malaysia team up once again to showcase Sabah to the world through the GoPro APAC Camp

Sabah, 1 November 2022GoPro, the trailblazing global leader in action cameras, has once again teamed up with Tourism Malaysia for yet another exemplary initiative to promote Malaysia’s “land beneath the wind” – Sabah, to the world. The recently concluded GoPro APAC Camp saw the two entities working together to celebrate the launch of the all-new GoPro HERO11 Black with the best content creators across the GoPro community in Asia Pacific.

Held in collaboration with the Sabah Tourism Board as its Destination Partner, the 6-Day/5-Night GoPro APAC Camp was attended by 19 GoPro creators from all across the Asia Pacific, including Malaysia, Thailand, Philippines, Australia, Indonesia, India, Taiwan, South Korea and Singapore. These content creators were also among the first in the world to fully utilise and showcase the HERO11 Black’s capabilities to a global audience.

“Through the APAC camp, GoPro sought to inspire these creators to come up with a myriad of fascinating and extraordinary content while promoting Malaysia through the lens of their GoPro. In this regard, we are truly grateful to Tourism Malaysia and the Sabah Tourism Board for embarking on this wonderful and synergetic journey with us. We are certain that this partnership will inspire GoPro consumers all over the world to rediscover what makes Malaysia Truly Asia,” said Rick Loughery, Vice President of Global Marketing and Communications at GoPro.

Throughout the duration of the GoPro APAC Camp, the 19 creators got to see and experience some of Sabah’s “hidden gems”, with a focus on ecotourism, gastronomy, marine life, art and culture. Among others, these included visiting Mantanani Island, teeming with the most abundant and diverse marine life; living like the locals at a homestay; experiencing the lifestyles and culture of Sabah’s ethnic groups at the Mari-Mari Cultural Village; and exploring the best scenic vistas in Kota Belud and Ranau.

“The attractions highlighted during this initiative are in line with Tourism Malaysia’s new focus on promoting Malaysia as the most recognisable top-of-mind ecotourism destination of the world. Known for unmatched hospitality, unique gastronomy and intertwined cultures, Malaysia is also the perfect place for wanderlusts seeking adventure while discovering some of the most unique gifts of Mother Nature, which the GoPro content creators have clearly shown,” said Dato’ Haji Zainuddin Abdul Wahab, Director-General of Tourism Malaysia.

“I believe this collaboration will contribute towards the achievement of Malaysia’s target of 9.2 million international tourist arrivals in 2022, and 15 million arrivals in 2023. Countries within the Asia Pacific have been and will remain in Malaysia’s Top 20 for international arrivals,” he added.

As the line of a popular Sudirman song goes, “to know Malaysia is to love Malaysia”. And now, with this new collaboration, GoPro and Tourism Malaysia have once again renewed ties, in an evolving engagement to showcase Malaysia’s charm, through the lens of GoPro, that the world may truly know and fall in love with this place we call home.

The GoPro APAC Camp has undeniably allowed participants to create some remarkable content, which will feature on their respective social media channels, reaching out to their followers around the world. Meanwhile, the content will also be shared across GoPro’s social media accounts across the Asia Pacific region as well as Tourism Malaysia’s social media account.

GoPro has recently announced three versions of its all-new HERO11 Black camera and starting from 18 November 2022, users around the globe can get their hands on the new HERO11 Black Mini. All three cameras feature a new, larger sensor that delivers the highest resolution, highest 10-bit color depth, highest level of video stabilization and widest field of view ever featured natively in a HERO camera. The HERO11 Black cameras are available at select retailers around Malaysia – so get yours now!


About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

About GoPro, Inc. (NASDAQ: GPRO)

Celebrating its 20th anniversary in 2022, GoPro helps the world to capture and share itself in immersive and exciting ways.

For more information, visit Open roles can be found on our careers page. Members of the press can access official logos and imagery on our press portal. GoPro customers can submit their photos and videos to GoPro Awards for an opportunity to be featured on GoPro's social channels and receive gear and cash awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Current.

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.

For inquiries, please contact:

Zulkifli Mohamed
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GO Communications
Tel: +603 7710 3288
Mobile: +6016 856 7286

Sharon Ding
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Tel: +603 7710 3288
Mobile: +6017 279 9196

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