May 24, 2018

BRANDING MALAYSIA AS A WEDDING & HONEYMOON DESTINATION

PUTRAJAYA, 23 MAY 2018: The recent global attention on the Royal Wedding of the Year between Prince Harry and Meghan Markle goes to show just how big the wedding and honeymoon business is.

Big weddings are not just for the British royals, though, and Malaysia is keenly aware of the great potential the industry can bring to its tourism business especially from markets such as India where it is estimated that more than 10 million weddings are organised each year.

Tapping into this market, which is said to be a recession-proof industry, estimated to be around $40-50 billion in size, is one of Tourism Malaysia’s strategy to boost its tourism revenue. Recently, Tourism Malaysia invited six of India’s top wedding planners from Mumbai, Chennai and Delhi to see what Malaysia could offer as a wedding destination for their clients. Also invited were a wedding magazine journalist and a wedding photographer.

Their trip here included hotel and site inspections in Langkawi, Kuala Lumpur and Ipoh to see the variety of accommodation options, facilities and services offered as well as nearby tourist attractions. The group also learned about customs regulations and were introduced to Malaysian wedding planners, florists and caterers. They also had the opportunity to speak with several government agencies namely the Langkawi Development Authority (LADA), Customs Department, Malaysian Immigrations Department and Malaysia Airports Holdings Berhad (MAHB), as well as Malaysia Airlines and AirAsia.

They also met with the Tourism Malaysia Director General, Datuk Seri Mirza Mohammad Taiyab and shared viewpoints on Malaysia’s potential as a wedding and honeymoon destination.

Further initiatives by Tourism Malaysia to continue such efforts of promoting the country as a wedding and honeymoon destination include the publication of promotional materials for the India market, B2B roadshows with Air Asia in Indore, Ahmedabad, Jaipur, Ludhiana, Lucknow, Delhi, Raipur and Amritsar, as well as additional familiarization trips.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2017, Malaysia registered 25.9 million tourist arrivals, placing it among the major tourism destinations of the world.

Press contact:

Media Relations Unit:

Aliza Mansor, Senior Assistant Director, Corporate Communication Division
Tel: +603-8891 8789
Email: aliza@tourism.gov.my

Editorial Unit:

Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my

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