Zoom! Malaysia

The Zoom! Malaysia campaign urges Malaysians to give priority to local holiday destinations and encourages them to look at Malaysia with a fresh perspective.

The 2008 campaign was set to spark interest among Malaysians and foreign tourists to visit popular holiday spots in the country, as well as lesser-known and new places of interests, thus contributing to the socio-economic development of the country. Several events were organized including the Zoom! Malaysia Travel Fair that brought together 30 tour operators from all over the country.

In 2009, Tourism Malaysia launched the Zoom! Malaysia campaign in Singapore is to intensify the promotion of the domestic tourism campaign.

The 2009 campaign included a reality television show "Discover Smiles Zoom! Malaysia" co-produced by Tourism Malaysia, national broadcaster 8TV with Esso Malaysia Berhad (Esso) and ExxonMobil Malaysia Sdn Bhd (Mobil). The show featured 48 participants who embarked on a treasure hunt and travel across Peninsular Malaysia. Their mission? To discover what makes Malaysians smile. Viewers at home will be able to join the participants as they explore the rich culture and history of the different states.

Another campaign called Ambiance Zoom! Malaysia was a 3D exhibition held at Kuala Lumpur International Airport with an eco-tourism theme. The installation was set against a backdrop of a tropical rainforest. The piece had eight types of indigenous flora and fauna from the Borneo Red Flying Frog, Rhinoceros Hornbill, Silvered Langur, Rafflesia, Seladang, the Pitcher Plant, the Black-Winged Stilt and the Koompassia Excelsa tree. Each species exhibited was accompanied by a explanation plaque of its natural habitat and their unique qualities.

This campaign was subsumed with the CC1M campaign since 2010.