Year Of Festivals
The year 2015 will be known as the Malaysia Year of Festivals (MyFEST) 2015. The MyFEST 2015 campaign will continue to boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign. As Malaysia is blessed with various cultures, the new campaign seeks to showcase and celebrate Malaysia's bountiful, diverse cultures and various festivities.
As Malaysia is blessed with various cultures, MyFest 2015 campaign seeks to showcase and celebrate Malaysia's bountiful and diverse cultures and festivities as a tourist attraction. The promotion of various Malaysian festivities and cultural element will be further boost as tourism offerings in MyFest 2015 campaign.
Continuing the momentum and efforts of Visit Malaysia Year 2014, MyFEST 2015 is set to make Malaysia the top-of-the-mind tourist destination, encouraging tourists to stay longer in order to enjoy the festival offerings nationwide. Themed "Endless Celebrations", the year-long calender is packed with festivities of every genre; for instance cultural festivals, shopping extravanganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotion and other themed events.
MyFest 2015 campaign leverages on smart partnerships that nurtures stakeholders engagement, support and participation. The symbiosis enables Malaysia's tourism efforts to be competitive and to remain one of the prime contributors to the socio-economic development of the nation, making it part of a national mission. It is envisaged that government agencies, the private sector, non-government agencies and industry players will come together and make the national campaign a success.