Activities
Mar 21, 2018
Tourism Malaysia Integrated Promotion Plan 2018-2020
Generally, Tourism Malaysia will focus on its participation in major international trade shows and leverage on accessibility and connectivity, as well as place higher emphasis on digital marketing and optimise the use of the latest information technology in the promotion of the country’s tourism.
In conclusion, this plan is prepared as a guide for users in planning and implementing tourism promotion activities and efforts for 2018-2020. There is still much room for these guiding principles to be applied according to the creativity and innovation of the user, as well as the suitability and needs at a specific time, place, and situation.
Tourism Malaysia is confident that the country’s tourism industry has great potential for growth in the coming years, with many new infrastructures, attractions, and policies and incentives being formulated and implemented. We believe that Malaysia’s tourism industry will continue to flourish as one of the nation’s vital supporting economic pillars.
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