Activities
Jan 14, 2019
Tourism Malaysia 2017 Annual Report
2017 sees significant growth in domestic tourism with 6.8% increase in domestic tourist and 11.8% increase in domestic tourism expenditure. This is in-line with overall trends with increased tourist arrivals from Asean and medium-haul market to counter the decline of tourist arrivals from the long-haul market..
Marketing activities which focused on various shopping campaign have also been successful in promoting Malaysia as a world-class shopping destination. Miss SHOPhia shopping campaign, Kuala Lumpur Fashion Week and various other tactical shopping campaign help improve tourist expenditure per capita which have seen a 3.2% increase in 2017.
Overall international tourist arrivals of 25.9 million tourists were recorded in 2017 generating over RM82.2 billion in revenue.
