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Title

Final Report: Study On Middle East Market Needs And Growth To Increase Arrivals To Malaysia

Summitted By: Msc Management Service Sdn Bhd 2013

The world’s tourism market is expected to grow in line with development of increasingly global and borderless world citizens where there will be an anticipated overall increase of 40% of global travellers in a 15 year period.The increased accessibility to means of travel due to better airports and its supporting infrastructure reduced cost of travel due to competition and also increased support services that accommodate the variety of needs of a traveler such as choices of land logistics options, food variety and accommodation choices.

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MORE STUDIES


Title
Study on The Repositioning of Pulau Perhentian as A Premier Ecotourism Destination

Prepared by: Tourism Research, Tourism Planning Research Group

This document summarises the recommendations presented in the Study on the Repositioning of Pulau Perhentian as a Premier Ecotourism Destination.The overall goal of the study is to transform the islands from its current state to:

“A leading island in the conservation and management of its marine and terrestrial resources for the enjoyment of tourists in a responsible manner, while enhancing the well-being of the local community.”

In order to achieve this goal, recommendations have been formulated based on the effective management of resources on Pulau Perhentian as valuable assets for responsible tourism development.

Title
Study on The Effectiveness of Visit Malaysia Year 2014 Campaign

A study was undertaken to evaluate the effectiveness of the Visit Malaysia Year (VMY) 2014 campaign both quantitatively and qualitatively.The study provides in-depth analysis and recommendations to improve the future marketing and promotion mix as well as the level of tourism-related service in the country.

The VMY 2014 campaign was the fourth major tourism campaign since 1990, and is based on the theme of ‘Celebrating 1Malaysia Truly Asia”.The theme aims to reflect the diversity of Malaysia culture and heritage as well as the unity of all Malaysians.The campaign targeted 28 million tourist arrivals and RM76 million in tourism receipts in 2014.The campaign has utilised RM211.7 million (2013:RM91.4 million, 2014:Rm120.3 million).

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