Feb 28, 2020

SHARP SUPPORTS TOURISM MALAYSIA IN CHARMING THE WORLD WITH AWARD WINNING ‘TRULY AQUOS 8K, TRULY ASIA MALAYSIA’ VIDEOS

8K Technology Depicts Malaysia In Hyper Realism For Holidaymakers Across SHARP’s Local and Global Network

KUALA LUMPUR, 28 February 2020 – Electronics titan, SHARP Electronics Malaysia Sdn Bhd (SHARP), chartered new waters by extending its 8K ecosystem to benefit Malaysia’s tourism aspirations. In the spirit of Visit Malaysia 2020, SHARP and Tourism Malaysia unveiled their highly anticipated production titled ‘Truly Aquos 8K, Truly Asia Malaysia’ to captivate tourists across SHARP’s extensive network, both locally and globally.

Dato’ Dr. Noor Zari Hamat, Secretary General Ministry of Tourism, Arts and Culture Malaysia, Mr Yoshihiro Hashimoto, SHARP Managing Officer Head of President Office, and Mr. Robert Wu, SHARP Deputy CEO of ASEAN and Managing Director, attended the ceremony in Pavilion shopping mall.

Speaking at the unveiling, Mr. Robert Wu, said, “SHARP is thrilled to promote Malaysia to the world through this creative collaboration with Tourism Malaysia. We can all agree there is no place like Malaysia. We have beautiful rainforests, friendly people, unique architecture, and charming islands. What sets the ‘Truly Aquos 8K, Truly Asia Malaysia’ production apart is the presence of our 8K technology which captures every micro-detail and moment and presents it to our audience in the same manner as if experiencing it in real life. SHARP is happy to support Tourism Malaysia and complement their efforts to boost interest among holidaymakers, especially potential travellers who are also customers across our global SHARP network.”

“Malaysia is celebrating Visit Malaysia 2020 (VM2020). The campaign is in line with the National Ecotourism Plan 2016-2025 and the National Culture Policy which highlight the national ecotourism, arts and culture as the main focus and the path forward in the development of the tourism industry in Malaysia,” said Dato’ Dr. Noor Zari. “Malaysia continues to be a melting pot of cultures with the right mix of urban and natural charms. It is refreshing to see this brought to life visually through the lens of new technology, such as Aquos 8K VM2020 Video,” he added.

The production team created two videos, with a duration of two minutes each, themed, ‘Amazing’ and ‘Diversity’ to represent the qualities that best describe Malaysia. The process took approximately 240 hours within 20 days in production and 16 days in post-production.

Malaysia, being one of the most multicultural nations in Southeast Asia, inspired the videos which embody raw and genuine human essence derived from diverse ethnicities and a myriad of cultures. Several recognisable attractions featured in both videos were shot at locations like Sekinchan in Selangor, the Mossy Forest in Pahang, Central Melaka, Tanjung Rhu in Langkawi, the Thean Hou Temple and Gelanggang Tok Cindai in Kuala Lumpur. The Sarawak Cultural Village and Pom Pom Island in Sabah, are also featured as well as among others.

SHARP and Tourism Malaysia engaged established award-winning Malaysian film and content house, Chilli Pepper Films to spearhead the ‘Truly Aquos 8K, Truly Asia Malaysia’ production. Together with Mark Toia, a Kiwi-born, Australian-bred globally acclaimed commercial director, and Cameron Michael, a New York-based nature cinematographer and director of photographer, the team breathe life into the ‘Amazing’ and ‘Diverse’ videos. Braving the elements and responsibility of capturing Malaysia’s sights and sounds, the production team has become the first to shoot an 8K video in Malaysia.

The creative vision and execution coupled with state-of-the art 8K video quality of the ‘Amazing’ video was deserving of global recognition at the Asia Destination Film Awards 2020 in Bangkok in January this year. The video took home the award in the Tourism Board category, overcoming 1,000 other submissions and 34 shortlisted films.

The ‘Truly Aquos 8K, Truly Asia Malaysia’ videos are the result of a Memorandum of Joint Collaboration Partnership signed by Sharp and Tourism Malaysia in 2019 with the aim to boost promotion of the Visit Truly Asia Malaysia 2020 campaign. The promotional videos bearing Malaysia’s attractions will be showcased in 19,500 stores (195,000 TV panels) across SHARP’s global network.

Over the past 10 years, SHARP has been developing its 8K technology. The collaboration with Tourism Malaysia is one of SHARP’s many efforts to extend the benefits of 8K technology and develop a complete ecosystem to advance various industries in Malaysia. In January this year, SHARP launched Malaysia’s first 8K + 5G lab to facilitate the research and development of 8K technology in enabling big data transfer and high-resolution displays to benefit the business, entertainment, education, medical, security and tourism industry. This ecosystem is made up of 8K multi-screens, an 8K mini cinema, and an 8K micro studio to develop 8K live streams.

Click to view ‘Amazing’ and ‘Diverse’ (pending link to diverse video)

END

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.

TM press information:
Mr Muadz Samat,
Assistant Director
Corporate Communication Division
Email: muadz@tourism.gov.my
Tel: +603 8891 8755

SHARP ELECTRONICS (MALAYSIA) SDN BHD was established in 1985 and formerly known as Sharp Malaysia Sales & Service Company (M) Sdn Bhd, Sharp Electronics (Malaysia) Sdn. Bhd. is the marketing arm of the Sharp Group in Malaysia and is responsible for the sales, marketing and promotion of all Sharp products in the country.

For more information contact:

Zoe Chow – Senior Manager, Brand Marketing Department

Email: zoechow@my.sharp-world.comTel: 03-5192 5678 (ext 2272)Mobile: 012-298 4274

Issued by: Sharp Electronics (Malaysia) Sdn. Bhd.

Through: Centrip PR Sdn. Bhd.

Jacqueline Arnold / Jeannette D’Netto

Tel: 03 5524 1266

Email: jacq@centrqpr.com / jeannette@centriqpr.com

Issued by: Sharp Electronics (Malaysia) Sdn. Bhd.

Through : Centrip PR Sdn. Bhd.

Jacqueline Arnold / Jeannette D’Netto

Tel: 03 5524 1266

Email: jacq@centrqpr.com / jeannette@centriqpr.com

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