PMC FELLOWSHIP DINNER KICKS OFF ANOTHER EXCITING YEAR OF EVENTS
KUALA LUMPUR, 30 MARCH 2018: PATA Malaysia Chapter (PMC) organised its very first event for 2018, the PMC Fellowship Dinner, kicking off another exciting year of tourism-centric events to benefit industry stakeholders in Malaysia.
The dinner, held at the Malaysia Tourist Information Centre in Jalan Ampang, Kuala Lumpur, was attended by Chairman of Tourism Malaysia, YBhg. Dato’ Dr. Siew Ka Wei, who represented YB Dato’ Seri Mohamed Nazri Aziz, Minister of Tourism and Culture, as the guest of honour.
Themed “Malaysian Traditional Night,” the Fellowship Dinner saw some 200 PMC members in attendance alongside tourism industry players, the corporate sector and the media. The event was aimed at providing an opportunity for all PMC members, industry players and other relevant stakeholders to meet and network in a more relaxed and casual environment.
In his welcome address, PMC Chairman, YBhg. Datuk Seri Mirza Mohammad Taiyab, shared the Chapter’s intention of continuing its efforts to organise programmes that would provide value and benefits to the tourism and hospitality industry in Malaysia.
Among the activities planned out this year are the PMC Tourism Networking in Johor, the PATA-ASEAN Inter-Chapter Networking, the PMC Youth Symposium and PMC Tourism Career Fair.
Noted for its active participation in spurring Malaysia’s tourism industry, PMC has won various awards, the most recent of which was the Spirit of PATA Awards.
YBhg. Dato’ Dr. Siew Ka Wei, Chairman of Tourism Malaysia, in turn read out the speech by YB Dato’ Seri Mohamed Nazri, who congratulated the Chapter on winning the Spirit of PATA Award. He said, “Your efforts truly complement those of the Ministry of Tourism and Culture and Tourism Malaysia in developing the country’s tourism and raising the standards of professionalism within the industry.”
The Minister also reiterated the role of PMC in supporting the upcoming Visit Malaysia 2020 campaign. He encouraged all industry players to take advantage of PATA Travel Mart to be held in Langkawi this September, which he deemed, “one of the first major tourism events we are hosting this year, presenting a key opportunity and an international platform for the promotion of Malaysia and Visit Malaysia 2020.”
The Minister recapped Malaysia’s tourism industry’s performance in 2017, which saw a decline of 3% to 25.9 million international tourists. Meanwhile, tourist receipts grew by a marginal 0.1%, thus contributing RM82.2 billion to the country’s revenue.
He said, “To face the current tourism challenges and meet the target of 36 million tourist arrivals and register RM168 billion in tourist receipts by the year 2020, Tourism Malaysia has formulated the Promotional Plan 2018 – 2020 and kicked off the Visit Malaysia 2020 campaign in a big way in various markets.”
He expressed his interest to work closely with PMC to achieve the Malaysia Tourism Transformation Plan goals by 2020.
Earlier, the PMC’s 38th Annual General Meeting was successfully held at the same venue with some 35 members present.
The Pacific Asia Travel Association or PATA, is an international membership association and is the world’s leader and authority on Pacific Asia travel and tourism. Founded in Hawaii in 1951 and now headquartered in Bangkok/Thailand, PATA is an association with a membership of nearly 2,000 organisations including governments and destinations, airlines and cruise lines, hotels, tour operators, travel agencies and other tourism-related corporations and companies, educational institutions, financial and consultancy services and media. PATA’s mission is to enhance the growth, value and quality of Pacific Asia travel and tourism for the benefit of the membership of PATA.
The PATA Malaysia Chapter (PMC) established in 1975, is an extension of the Association (PATA) to assist in translating the global objectives of PATA into local action within Malaysia, through operating programs and activities relevant to local communities and also avail the facilities of PATA to all Chapter members.PMC’s mission is to create value for tourism stakeholders through private and public sector collaboration and also to promote the sustainable growth of travel & tourism to, from and within Malaysia.
Tourism Malaysia took the helm of PMC since 2012, considering the historical benefits contributed by PATA in the gradual transformation of Tourism Malaysia and the development of the tourism industry in Malaysia through key events such as PATA Conferences, Travel Marts and Annual Meetings hosted in Malaysia.The current Chairman of PMC is YBhg. Datuk Seri Mirza Mohammad Taiyab, who is also the Director General of Tourism Malaysia.
Mr GP Subramaniam