KUALA LUMPUR, 22 March 2024 — Bask in the sparkling festivities and rich cultural heritage of Hari Raya as the Pavilion REIT malls welcome shoppers to the season of togetherness, forgiveness, and gratitude.

‘RADIANT RAYA’ AT PAVILION KUALA LUMPUR

From 11 March to 14 April 2024, Pavilion Kuala Lumpur shines bright for its ‘Radiant Raya’ celebration, capturing the beautiful history of Malay textiles, culture, and the beauty of crystals. Drawing inspiration from the celestial beauty of the night sky, ‘Radiant Raya’ at Pavilion KL promises to be an unforgettable experience through a tapestry of light, colour, and culture. From the twinkling stars to the giant crescent moon displayed in the Centre Court, every detail sparkles with splendour.

In partnership with renowned jewellery brand Swarovski, Pavilion KL welcomes the festive occasion with an early celebration of Hari Raya with a grand pop-up. Shoppers will have the opportunity to marvel at the stunning crystal decorations around the Centre Court, including four vibrant installations in the shape of an octagon which is an emblematic Swarovski symbol.

For the first time ever, shoppers can also explore the exclusive range of Swarovski’s limited-release items featuring unique collectibles from the Creators Lab, such as the AQUAZZURA Aura sandal, Phileo 005 Crystal Derby shoe, Swarovski Tiara that lit up debutantes at the 2024 Vienna Opera Ball, and a colossal 20kg Chaton Swarovski crystal – the first and largest in Southeast Asia. These gorgeous pieces are only available exclusively at Pavilion KL.

For a more immersive experience, a shimmering dress studded with over 83,900 Swarovski crystals designed by designer Rizalman Couture and curated scarves by Bawal Exclusive are also up for display exclusively at Pavilion KL. Additionally, shoppers can visit the Ramadan Bazaar booths at the Centre Court to purchase their Raya necessities, from fashion to gifting to food. They can then visit the Swarovski's booth to have their purchases embellished for free before visiting the experiential photobooths to capture memorable moments and commemorate a dazzling Ramadan experience.

In celebration of Malay heritage and textile, Pavilion KL has partnered with renowned Malaysian fashion designers Datuk Radzuan Radziwill and Yayasan Tuanku Nur Zahirah, the royal patronage of Sultanah of Terengganu, Sultanah Nur Zahirah, to showcase their collection of designs along the Pavilion KL Spanish Steps. Shoppers can explore The Local Heritage Fabric Exhibition, featuring an array of national heritage local fabrics, such as batik and songket tenun, styled by participating colleges including UITM Shah Alam, UITM Perak, Raffles College, Taylor’s College, and more. To enhance the festivities, Yayasan Tuanku Nur Zahirah will also be hosting several demonstrations from Islamic calligraphy (16 and 17 March), batik making (6 and 7 April), and traditional dance performances from Artisan Malaysia (23, 30 and 31 March) from 3pm to 4pm, to wood carving (30 and 31 March) from 4pm to 5pm.

Meanwhile, shoppers can explore the various pop-ups around the mall – from YSL Beauty’s ‘Embrace The Night’ Podium (4 March to 16 April) at the Main Entrance where shoppers can discover the brand’s iconic scents, make-up and limited-edition gift sets. Check out their digital immersive photo booth to capture the moment and redeem a Fragrance Discovery Kit after registering as a YSL Dare & Love Member. At the EH! Photo-worthy Raya Lounge on Level 5 (30 March to 14 April), shoppers can win exclusive giveaways and attend styling and beauty workshops by Buttonscarves and Yves Saint Laurent. On another note, Coach brings its timeless icon to life in the form of a larger than life Quilted Tabby bag installation at the Main Entrance of Pavilion KL for its immersive ‘Bespoke Ramadan’ pop-up (14 March to 14 April). Featuring decorative motifs such as stars and crescent moons in quilted patterns, shoppers can visit Coach’s immersive digital art experience and receive a cart offering complimentary pre-packed dates as a weekend exclusive giveaway. A digital gamification experience designed exclusively for the festive season will also be unveiled, allowing shoppers to participate for a chance to win an all-new Quilted Tabby bag.

As part of the festivities, shoppers will be treated to a lineup of enchanting performances, including breathtaking traditional dance performances by Artisan Malaysia on 23, 30, and 31 March from 3pm to 4pm.

Throughout the campaign, Pavilion KL will be embracing the spirit of generosity with amazing shopping rewards in partnership with Maybank, Pavilion KL’s banking partner. Shoppers will receive exclusive Pavilion KL Raya packets with every RM150 or RM100 spent in a single receipt at all specialty stores at the mall when using a Maybank Credit or Charge Card. On top of that, they also have a ‘Buka Puasa Special’, where shoppers can redeem RM20 EL&N London cash vouchers with RM300 spent in a single receipt at all specialty stores and F&B outlets. Last but not least, shoppers can redeem a set of crystal glass cups (2 pieces), and a crystal glass bowl with a stand, along with Pavilion KL’s exclusive Raya packets with every RM1,500 and RM2,500 spent respectively in a single receipt when using a Maybank Credit or Change Card.

For more information on ‘Radiant Raya’ activities and promotions, visit pavilion-kl.com, check for real-time updates on Facebook and Instagram, or contact Pavilion KL’s Concierge at 03 2118 8833.

‘RIMBA RAYA’ AT PAVILION BUKIT JALIL

Explore the beauty of the forest at Pavilion Bukit Jalil’s ‘Rimba Raya’ celebrations. From 12 March to 21 April 2024, you can bask in the enchanting celebration that captures the heart of nature by transforming Pavilion Bukit Jalil’s Centre Court into a vibrant greenscape. Experience a harmonious fusion of lush greenery and festive cheer as you stroll through a forest adorned with cheerful décor and enjoy the lively melodies of Hari Raya filling the air. The Centre Court will be strewn with unique festive decorations such as a bubble drop tree, as well as giant animated flowers and a kaleidoscope of butterflies flying overhead.

To further enhance the festivities, shoppers can explore a variety of pop-up booths, workshops, and performances at the Raya Marketplace located at Pavilion Bukit Jalil’s Centre Court. Check out amazing exhibitions from Yamaha Minuet Music, Rhumba Music, Clap & Tap Orchestra, and catch a lively fashion show by Movekids. Remember to shop for festive essentials including home decorations, clothing, and snacks within the Raya Marketplace Weekend activities and don’t miss the Duit Raya envelope-making workshops by Cricut Malaysia, Hari Raya craft workshops by FairyTale Art & Craft, cooking workshops by Present Mini Chef, and more.

This Hari Raya season, Pavilion Bukit Jalil partners with Rocketfuel Entertainment to unveil ‘Balik Raya’, a catchy Raya song featuring talented artists Wany Kayrie, Indah Ruhaila, and Nadeera. Shoppers will have the opportunity to join the official music video launch on Saturday, 23 March 2024 at 5pm and stand a chance to meet-and-greet the artists and other Astro celebrities.

Be sure to also visit the Pavilion Exhibition Centre (PEX) Bukit Jalil to catch the Signature Home Expo (12 to 14 April) where shoppers can find the best brands in interior home decor, styling and home renovation, alongside a wide variety of furniture under one roof.

Throughout the campaign, shoppers can redeem exclusive ‘Rimba Raya’ green packets, RM20 shopping vouchers, and a 250ml La Gourmet Thermal Flask with spends of RM100, RM500 and RM1,000, respectively. Pavilion Privileges members can also enjoy purchase-with-purchase exclusives in partnership with DuluKini for a minimum spend of RM80 while stocks last, on a first-come, first-served basis. Pavilion Bukit Jalil is also running two top spender contests where with a minimum spend of RM200, nine of the highest spenders will receive a pair of Rhapsody couple watches worth RM12,720 (22 March to 7 April 2024), and another seven will receive jewellery from Vinstella Jewellery worth RM18,496 (8 to 21 April 2024).

For more information on the various ‘Rimba Raya’ activities, visit www.pavilion-bukitjalil.com, check for real-time updates on Facebook and Instagram, or contact Customer Service at 03 8092 8833.

‘WARNA WARNI RAYA’ AT DA MEN USJ

From 15 March to 28 April 2024, DA MEN USJ will become a charming kampung where villagers thrive in ‘Warna Warni Raya’ celebration. Journey down memory lane with traditional childhood games like sepak raga, ketinting, and big spinning tops, perfect for the kids or those who remain young at heart! Marking the mall’s commitment to preserving Malaysian heritage within the Subang community, DA MEN USJ aims to bring back cherished balik kampung moments and introduce these beloved games to the younger generation.

In addition, shoppers can capture Instagram-worthy photos in a picturesque hometown setting adorned with bougainvillaea flowers surrounding the traditional and beautiful ornamental staircase reflecting the rich Malaysian culture that serves as a stunning backdrop. Don’t forget to venture further and check out five more beautiful garden-themed 3D photo backdrops scattered throughout the mall. Of course, what’s Hari Raya without a little fun? Those beautiful photos could win you some gold bars. DA MEN USJ is hosting a #FAMILYOOTD competition where shoppers stand a chance to win gold bars worth RM420.

Throughout the campaign, DA MEN USJ invites shoppers to immerse themselves in riveting performances and activities. Foodies can test their limits at a nasi lemak eating competition (27 April); upcycle bottle caps to create delightful spinning top toys (or gasing); and ketupat workshops for children (every weekend from 16 March to 7 April). Visitors can look forward to the Sepak Raga Showcase by the Royal Malaysia Police (PDRM) (30 March), and enjoy band performances by the Subang Jaya City Council (MBSJ) (6 and 20 April)! Drop by the Warna Warni Raya Bazaar at Rainbow Alley to snag delicious local delicacies as well as stylish accessories and clothing to welcome the festive season. Besides that, shoppers are also invited to participate in the Sustainable Fashionista Playshop on 20 April, showcasing their creativity on the catwalk by transforming pre-loved clothing into stylish, eco-friendly creations.

Once you’re done shopping, pick up fantastic rewards at the Information Counter on the Ground Floor. Limited to two redemptions per shopper per day, visitors can redeem exclusive Raya packets with a minimum spend of RM80 in a single receipt mall-wide. With a maximum combination of two receipts per redemption, shoppers can redeem food vouchers for a minimum spend of RM250 mall-wide (RM350 with Jaya Grocer receipt).

For more information on ‘Warna Warni Raya’ activities, visit damen-mall.com, check for real-time updates via Facebook and Instagram, or contact Customer Service at 03 8021 0222.

‘HARMONI RAYA’ AT INTERMARK MALL

Intermark Mall invites shoppers to its ‘Harmoni Raya’ celebrations happening between 14 March and 21 April 2024. The celebration emphasises everything that makes Hari Raya special — food, music, home, and film — while also deepening the mall’s commitment to its ESG (Environmental, Social, and Governance) principles. With a growing awareness of the environmental impact of festive celebrations, Intermark Mall aims to balance tradition and environmental consciousness through an eco-friendly, Raya-themed fashion showcase by homegrown design collective KL6. The group aims to minimise the impact of the fashion industry on the environment through the ‘RRU Method’ – reuse, recycle, upcycle – creating stylish and high-quality products while focusing on reducing waste, using eco-friendly materials, and practising fair labour.

Embracing the festive spirit, shoppers can browse the Bazaar Ramadan at the Ground Atrium to shop for scarves, accessories, home decorations, and more, from various brands including Bacarat and Raya Market by FA’WER! As part of its ESG efforts, Intermark Mall is also partnering with Dôme Cafe for its ‘Go Green’ campaign, where children can participate in Earth Hour activities on 23 March 2024.

Additionally, shoppers can participate in educational workshops and watch captivating performances to celebrate the festive season. Try upcycling activities with the KL6 designers, like repurposing old fabric into new fashion items, and catch the lineup of silat, cultural dance, and gamelan performances available throughout the campaign.

Shoppers who spend RM150 in a single receipt can receive exclusive Raya packets, and those who spend RM350 in a single receipt can receive a special Intermark Mall jute bag. The top three highest spenders will also receive a STAUB Pepper Cocotte (red/yellow) worth RM299 each!

For more information on ‘Harmoni Raya activities and promotions, visit www.intermark-mall.com, check for real-time updates via Facebook or Instagram, or contact Customer Service at 03 2166 8170.

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About Pavilion REIT malls

Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail concentrated REIT in Malaysia. Its assets include Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall.

About Pavilion Kuala Lumpur

Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best of the international and local retail world with over 700 stores and eight themed precincts. This premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.

About Pavilion Bukit Jalil

Located in the heart of Bukit Jalil, Pavilion Bukit Jalil, the Icon of Connectivity – Malaysia’s lifestyle shopping mall sets to transform the southern corridor of Kuala Lumpur into the new cornerstone of metropolitan lifestyle and retail. With Net Lettable Area (NLA) of 1.8 million square feet, Pavilion Bukit Jalil will offer a vibrant retail mix, gastronomical wonders and innovative recreations, reinforcing its position as the lifestyle shopping destination connected to the best-in-class retail, dining and leisure experience.

About Da Men USJ

Located in the heart of USJ, Da Men is positioned as a community-friendly mall, engaging and bringing together the community of Subang Jaya and beyond as a hub for student creativity, charity events, family-friendly activities and festive celebrations throughout the year. With over 150 stores, Da Men USJ is a great value destination for shopping and dining experiences, featuring a wide array of cuisines at Food Arcade and New Nanyang Food Street.

About Intermark Mall

Nestled in the heart of Kuala Lumpur, Intermark Mall boasts a lifestyle experience of shopping, dining and leisure, where life and recreation converge. With six floors of retail experience and over 70 retailers, the mall presents a wide array of dedicated shopping and dining options along with amenities catered to urbanites. The mall services are elevated with premium valet parking, exclusive tourist privileges and first-rate customer service to accommodate the needs of shoppers. As a service-centric destination, Intermark Mall is seamlessly connected to the 5-star DoubleTree by Hilton Hotel and Grade A offices at Vista and Integra Towers.

For media enquiries, please contact:

Sabrina Hisham, Mutant Communications at +601 8288 4320 or sabrina@mutant.com.my

Lara Rowena, Public Relations at +603 2118 8230 (ext. 230) or lararowena@pavilion-kl.com

Joel Chong, Assistant Manager, Public Relations at +601 8361 5138 or joelchong@pavilionbukitjalil.com