Mar 11, 2019

INSPIRING GIRLS SINCE 1959

Barbie® in collaboration with Tourism Malaysia, lights up nation’s iconic KL Tower in pink to mark the start of Barbie®’s 60th Anniversary celebration in Malaysia from 11th to 31st March 2019, 7pm to 12midnight daily.

  • #MoreRoleModels in the fields of Entrepreneurship, Science, Culinary Arts, Fashion and Beauty join the celebration to inspire the next generation.
  • Barbie® continues with multi-year campaign “You Can Be Anything” to inspire the limitless potential in every girl.
  • Barbie® launches 60th Anniversary Signature Doll, Career Dolls and Travel Range.
  • #BarbieCutiCutiMalaysia social contest encourages Malaysians to bring their Barbie® dolls to travel destinations, makan places or to KL Tower – a contest in collaboration with Tourism Malaysia and KL Tower.

Kuala Lumpur, 11 March 2019 – 60 years. 200 careers and counting. Over 1 billion dolls sold. Inspiring 3 generations of girls.

Since 1959, Barbie® has inspired girls to be anything. From princess to robotics engineer, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken.

“Barbie® encourages imagination, expression and discovery through play and believes girls should never know a world, or a job, or a dream that women haven’t conquered,” said Ivan Franco, Country Manager, Mattel Southeast Asia.

“For 60 years, Barbie® has championed girls, inspired generations to believe through make believe and showed them that they have choices. Through our global platform, we are igniting a movement to further establish Barbie® as the ultimate girl empowerment brand.”

Barbie® Illuminates Southeast Asia

In Southeast Asia, Barbie® illuminates iconic landmarks in pink to mark the start of Barbie’s 60th Anniversary celebration; from Malaysia’s KL Tower, Philippines’ Manila City Hall, Indonesia’s Museum Fatahillah, Singapore’s Singapore Flyer to Thailand’s Emquartier.

En. Zulkifly Md. Said, Deputy Director General (Planning), Tourism Malaysia, said, “Tourism

Malaysia is pleased to have this opportunity to collaborate with Mattel on this landmark occasion.

The celebration of Barbie’s 60th Anniversary is a timely effort as we build up towards our own landmark campaign, Visit Malaysia 2020. It is the perfect platform to promote Malaysia and the

Visit Malaysia 2020 campaign in Malaysia, regionally and globally.”

He added, “Moreover, the launching of Barbie’s new travel line makes sense for international toy brand Mattel and Tourism Malaysia to partner and collaborate together. We look forward to seeing

Malaysia’s iconic destinations and landmarks being promoted alongside Barbie’s 60th

Anniversary Celebration to spur domestic and international tourism.”

KL’s celebration was graced by women who are breaking boundaries in a variety of diverse career fields – the nation’s very own role models to inspire the next generation such as entrepreneur, Datin Vivy Yusof, Co-founder of FashionValet and Founder of the dUCk Group; Professor Dr.

Mazlan Othman, Malaysia’s First Astrophysicist; Dato’ Tiffanee Marie Lim, VP Brand, Creativity, and Talent Management for Limkokwing University and Creative Director of Limkokwing Fashion Club; Datin Winnie Loo, Founder and Chief Creative Director of A Cut Above Group of Salons and Academy; Amber Chia, Supermodel and Principal of Amber Chia Academy; and Karen Leong, Founder of Karen Leong Cake Design.

The event presented 60 Barbie® dolls styled by the Limkokwing Fashion Club and A Cut Above Academy to celebrate Barbie® through the years. There were an additional 6 Barbie® dolls styled by Dato’ Tiffanee Marie Lim and Datin Winnie Loo to represent the 6 decades of Barbie® style.

The dolls were modelled by 30 young girls from the Amber Chia Academy and 6 adult models from Limkokwing University who were dressed in Barbie®’s 2019 newest apparels and shoes.

The celebrations concluded with a cake-cutting ceremony featuring a one-of-a-kind Barbie® 60th Anniversary cake designed by Karen Leong.

New Barbie® 60th Anniversary Dolls and Travel Range

FXD88 - Barbie® 60th Anniversary Doll

RRP RM249.90, estimated launch mid-March 2019, selected stores & online.

For 60 years, Barbie® has inspired imagination in fans all over the world. To commemorate her diamond anniversary, this collectible Barbie® doll wears a cascading ball gown twinkling with silvery sparkles. Paying homage to the original Barbie® doll and her iconic fashion heritage, Barbie® 60th Anniversary doll wears a dramatic ponytail with an elegant twist, side-eye glance, hoop earrings and wrist tag. Specially designed 60th anniversary packaging makes this Barbie® doll the ideal gift for collectors and fans. Celebrate Barbie®’s 60th anniversary with this glamorous keepsake. Black Label® collection. Subject to availability. Colours and decorations may vary. ©2019 Mattel. All Rights Reserved.

GFX23 Barbie® 60th Anniversary Career Doll Assortment

RRP RM52.90, now available at selected Toys “R” Us Malaysia stores nationwide.

Barbie® career dolls have been inspiring kids to dream big and aim high for 60 years! She's had more than 200 careers and continues to explore new professions. This assortment celebrates some of her most iconic positions from her storied resume. Each doll reaches for her goals wearing a career-themed outfit along with an accessory to play out professional moments. Shoot for the stars with Barbie® astronaut doll, or soar through the sky with the pilot doll. Score points with the soccer player doll, or climb the ladder to success with the firefighter doll. Report the news with the news anchor doll, or make the news with the political candidate doll. Each wears an outfit for a day on the job, like a space suit or pilot's uniform, and the accessories spark imaginations, like a microphone for the news anchor doll or a soccer ball for the soccer player doll. Different body types, skin tones, eye colours and hairstyles provide endless storytelling possibilities and create aspirational fun. Explore and collect them all because when a girl plays with Barbie®, she imagines everything she can become! Includes doll wearing fashions and accessories, plus career-themed piece. Each sold separately, subject to availability. Dolls cannot stand alone. Colours and decorations may vary. ©2019 Mattel. All Rights Reserved.

2019 Barbie® New Travel Range Toys

From RRP RM49.90 to RM109.90. Available April ’19 onwards at leading toy and departmental stores nationwide.

The brand previewed the NEW Barbie® Travel Range toys that will be made available mid this year at the launch. Tourism Malaysia’s collaboration with Barbie® will involve a joint effort to promote travel destinations in the country with the new toys on both digital platforms as well as on-ground events. With the launch of the Travel Range will come a social media contest that encourages travellers to take photos of themselves in various destinations within Malaysia with their Barbie® using a local campaign tagline of #BarbieCutiCutiMalaysia!

To find out more about the contest, visit www.facebook.com/Barbie

Hashtag Handles:

#Barbie60
#YouCanBeAnything
#MoreRoleModels
#BarbieMY


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About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com or www.facebook.com/Barbie.

For media inquiries, kindly contact:

Mr. Tony Tin at 012 216 1442, or email at tony@hashtagcity.co

Ms. Loh Hui Ping at 016 220 5647 at huiping@hashtagcity.co

About Tourism Malaysia

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/.

Press contact:

Media Relations Unit:
Muadz Bin Samat, Assistant Director, Corporate Communication Division Tel: +603-8891 8755 Email: muadz@tourism.gov.my


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