Jan 12, 2023

HOPPING INTO THE YEAR OF THE RABBIT WITH PAVILION REIT MALLS

KUALA LUMPUR, 3 JANUARY 2023 – Join Pavilion REIT Malls to usher the new year with vibrant festive decorations across its shopping destinations to embody the luck, prosperity and success that the Year of the Rabbit will bring!


PAVILION KUALA LUMPUR

Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, presents its ‘Abundance of Prosperity’ Chinese New Year celebrations to usher in ample luck and prosperity for all shoppers in the coming year. The New Year also marks Pavilion KL’s 15th Anniversary celebrations, where the mall will kick off year-long festivities to reignite the love of the mall’s shopping, dining and urban leisure in the hearts of shoppers to mark the milestone moment.


Until February 5, Pavilion KL’s Centre Court will be transformed into a spectacular oriental garden featuring golden rabbits, vibrant flowers, and hundreds of lanterns – and a centrepiece featuring a pair of Pavilion Prosperity Rabbits to beckon good luck and fortune. Standing tall at 20-feet, the rabbits are adorned with hundreds of roses, a flower that symbolises longevity and sweetness in Chinese culture.


Be sure to wander around the ‘Abundance of Prosperity’ bazaar to shop for rabbit-themed festive decorations for your home, hampers for gifting, delicious snacks and delicacies. Then stop by BOSS for their playful BOSS X Looney Tunes collaboration, newly opened streetwear fashion label, VTMT, and Les Néréides Paris’ floral jewellery to glam up your Chinese New Year look. After all that shopping, stop by RasaNya for a hearty steamboat or some healthy oven-baked chicken at Oppadak, and quench your thirst with milk teas from OJA or dairy-free drinks from Nuttea & Caffike. Shopping for a Chinese New Year gift with a twist? Shoppers can check out the Shogatsu Artisan Market at Tokyo Street (Level 6) to purchase unique hampers and trinkets for gifting this festive season.

In partnership with Lancôme, the Main Entrance features a ‘Let’s Bloom Together’ display of lush cherry blossom trees, blooming roses, and Chinese lanterns – signalling the abundance of beauty and fortune in the year ahead. Shoppers will also be treated to an exciting pop-up by Hennessy at Connection, featuring a carousel displaying the brand’s signature cognac, an art gallery and photo-worthy displays. Also located at Connection, shoppers can drop-by the Carlsberg pop-up, where they can enjoy Carlsberg-inspired cocktails at the mixologist station and browse the Instagrammable Carlsberg art gallery.


Plenty of entertainment awaits shoppers this Chinese New Year! Get into the festive mood with lively ‘Leap of Prosperity’ Acrobatic Lion Dance Performances at the Centre Court every weekend and public holiday at 1.30pm, as well as Prosperity Rabbits Dance Performances and Walkabout every weekend and public holiday at 2pm. After the dance performances, hang around to catch the God of Prosperity making an appearance at 3pm. Keep your eyes peeled for a magician dressed in Chinese New Year garb every weekend and public holiday — shoppers will be surprised with candies, fortune cookies, chocolates and even vouchers! On top of that, shoppers can watch a high energy ‘Classical New Beginnings’ Drum Performance by Taylor’s College on 15, 29 January and 5 February at 5pm.


Great gifts await those who spend this Chinese New Year! With a minimum spend of RM300 in a single receipt at speciality stores, shoppers will receive exclusive Pavilion KL Angpow Packets for free. With RM800 spent, shoppers can redeem two Dadi Cinema Pavilion KL movie passes. Maybank cardholders can redeem a free Cherry Blossoms Pyrex 2.4L Mixing Bowl with RM1,000 spent, a free Cherry Blossoms Pyrex 2L Casserole with Lid with RM2,000 spent in a single receipt or a free TSL Rabbit Pure Gold Coin Packet with RM5,000 spent in a single receipt. Eight lucky top spenders with the highest cumulative spend across the campaign period will go home with a TSL 12 Treasures 18K Gold Diamond Necklace worth RM4,690!


For more information on ‘Abundance of Prosperity’ activities and promotions, visit pavilion-kl.com or check for real-time updates via Facebook, Instagram, or contact Pavilion KL’s Concierge at 03 2118 8833.


DA MEN USJ


Welcome the Year of the Rabbit with a bang (literally!) at Da Men USJ, where its ‘Beats of Prosperity’ theme will immerse shoppers in the rhythmic thumping of drums and clashing of cymbals in gravity-defying acrobatic lion dance performances that plays an integral part in ushering in the new year.


Together with Da Men USJ’s campaign partner VR Drumming Academy, the mall will showcase a magnificent display of 300 oriental drums where shoppers can beat the drums for new year blessings with colourful oriental lions, surrounded by lush florals and lanterns that will be on showcase until 15 February. Don’t forget to catch exuberant acrobatic lion dance performances that will take place every weekend at 2pm. Drum performances will entertain shoppers every Sunday at 2.30pm to bring adrenaline-inducing excitement to all tenants and shoppers.


The highlight of the month will be a spectacular Beats of Prosperity Drum Show involving 300 performers from VR Drumming Academy on 14 and 15 January. Shoppers of all ages are invited to take part in the big drumming event!

Looking to get creative? Bring your pens and markers when you head over to Da Men USJ and participate in the ‘Largest Doodle In A Mall’ stunt in collaboration with INTI College Subang Jaya on 14 January from 11am to 6pm. Meanwhile, shoppers can head to the Prosperity Chinese New Year Marketplace every Friday, Saturday and Sunday to find hampers, gifts, decorations and snacks for the festive season.


After all that shopping, don’t forget to pick up fantastic rewards at the Information Counter on the Ground Floor. Shoppers can walk away with deluxe edition Chinese New Year Angpow packets with every RM50 spent in a single receipt mall-wide. Those who spend RM288 mall-wide (RM388 for Jaya Grocer) in two combined receipts will be able to redeem an exclusive gift in a Prosperity Draw. Plush bath towels, limited edition Lion Dance Nano Blocks, assorted food containers, and cash vouchers are up for grabs.


Shoppers also stand a chance to win exclusive prizes worth a cumulative RM20,000 when you dine at Da Men USJ! With a minimum spend of RM50 in a single receipt at F&B outlets, shoppers can enter the lucky draw Eat & Win contest to stand a chance of winning a staycation at Pavilion Hotel’s Suites and buffet dining for two pax at The Courtyard, Pavilion Hotel.


For more information on ‘Beats of Prosperity’ activities, visit damen-mall.com or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8021 0222.


Intermark Mall


Embark on a ‘Senses of Prosperity’ journey at Intermark Mall this Chinese New Year. Until 5 February, shoppers are invited to immerse themselves in the spirit of the festive season with elements to evoke the five senses – Sight, Sound, Taste, Touch and Smell.


To evoke the sense of sight, shoppers are invited to feast their eyes on the stunning decorations depicting oriental grandeur, and admire the work of internationally-renowned fashion designer Carven Ong, as he displays his modern take on the traditional Chinese cheongsam on display at the Ground Atrium.


Shoppers can head to the various Senses Booths on display at the Ground Atrium for a real treat. From stunning Korean-inspired fashion and jewellery by S.Stella, as well as home decoration, gifts and aroma diffusers from Living Circles Concept, there’s beauty everywhere to enliven your senses! And if you’re looking for something to satisfy your belly, be sure to head down to the Concourse Level and check out the Jaya Grocer Chinese New Year Fair, featuring delectable snacks, tea, and hampers perfect for the festive season.


Chinese New Year is incomplete without energetic performances to attract good luck for the year ahead. Check out spectacular dance and drum performances by talented students from Taylor’s International School Kuala Lumpur and Allegro Music and Art. Meanwhile, lion dances will take place with a special appearance of a Prosperity Rabbit Mascot – perfect for entertaining the whole family!


Looking for some hands-on activities? Midori Studio will conduct two workshops to engage the senses this Chinese New Year. Those looking to create their signature Chinese New Year scent can join the Artisanal Handmade Perfume Workshop, which will leave you walking home with your own personalised fragrance. The Art of Paper Cutting Workshop will also teach you to create paper masterpieces perfect for displaying at home to usher in good luck for the New Year. Register for the Artisanal Handmade Perfume Workshop for 20 January and the Art of Paper Cutting Workshop for 13 January. Slots are available from 2pm to 5pm.


Shoppers will be rewarded when they spend at Intermark Mall! Those who spend RM188 and above in a single receipt may redeem an exclusive set of Intermark Mall Angpow Packets. Shoppers who spend RM388 and above in a single receipt may redeem an exclusive Angpow Pouch housed with Intermark Mall’s Angpow Packets. By spending RM988, shoppers can redeem a Mini Vatiri Round or Oval Casserole (set of 2). The top ten spenders will each receive a STAUB Pepper Cocotte worth RM299.


For more information on ‘Senses of Prosperity’ activities and promotions, visit intermark-mall.com, or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 2166 8170.


ENDS


About Pavilion REIT malls


Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is Malaysia’s largest retail concentrated REIT. Its assets include Pavilion Kuala Lumpur, Intermark Mall and Da Men Mall.


About Pavilion Kuala Lumpur


Pavilion Kuala Lumpur is an award-winning, world-class mixed-use urban development located in the heart of Bukit Bintang, the shopping district of Malaysia. Pavilion Kuala Lumpur blends the best international and local retail world with over 700 stores and eight themed precincts. This premier shopping destination is a duty-free shopping paradise and the defining authority in fashion, dining and urban leisure. It is a 3-minute walk from the Pavilion Bukit Bintang MRT station. Visit www.pavilion-kl.com for updates on the latest trends, offers and events.


About Da Men USJ

Located in the heart of USJ, Da Men is positioned as a community-friendly mall, engaging and bringing together the community of Subang Jaya and beyond as a hub for student creativity, charity events, family-friendly activities and festive celebrations throughout the year. With over 150 stores, Da Men USJ is a great value destination for shopping and dining experiences, featuring a wide array of cuisines at Food Arcade and New Nanyang Food Street as well as entertainment at the galaxy-themed Music Box Karaoke.
About Intermark Mall

Nestled in the heart of Kuala Lumpur, Intermark Mall boasts a lifestyle experience of shopping, dining and leisure, where life and recreation converge. With six floors of retail experience and over 70 retailers, the mall presents a wide array of dedicated shopping and dining options along with amenities catered to urbanites. The mall services are elevated with premium valet parking, exclusive tourist privileges and first-rate customer service to accommodate the needs of shoppers. As a service-centric destination, Intermark Mall is seamlessly connected to the 5-star DoubleTree by Hilton Hotel and Grade A offices at Vista and Integra Towers.


For media enquiries, please contact:


Victoria Brown, Manager, Mutant Communications at +601 7606 5662 or victoria@mutant.com.my
Lara Rowena, Senior Executive, Public Relations at +603 2118 8230 (ext. 230) or lararowena@pavilion-kl.com

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