The Grand Launch of the country’s thrice yearly nationwide sales – the 1Malaysia Super Sale (1–31 March), 1Malaysia Mega Sale Carnival (15 June–31 Aug) and 1Malaysia Year-End Sale (1 Nov–31 Dec) was held on 1 March to entice Malaysians and tourists to shop, dine, and unwind, during the best shopping seasons of the year. With a new tagline, “Super Bargains, Fantastic Experiences”, Malaysia’s national sales promise lots of attractive bargains and fantastic deals. Recently, Tourism Malaysia has also introduced the newly created promotional icon, Miss SHOPhia, which will be featured in both local and overseas shopping campaigns. These attractions, coupled with the favourable exchange rate, make Malaysia the perfect destination for avid shoppers worldwide.