MANILA, 9 October 2019: Tourism Malaysia today launched its VM2020 Campaign for the Philippines market which by region, Philippines is one of the top source markets for tourists to Malaysia.VM2020 promises an abundance of excitement with a long line up of cultural themed events, family fun activities, shopping festivals and lots more.

Tourism Malaysia led a delegation of 19 Malaysian travel trade and industry players, comprising of 11 travel agents, 2 hotels, 4 product owners and 2 airlines.

The Philippines travel industry were given an update on the VM2020 campaign, and a Gala Dinner was also held at Shangri-La Makati Hotel for all participants.

To boost Philippines arrivals, Tourism Malaysia encouraged tour operators to develop and sell holiday packages to Malaysia with a focus on niche products like luxury travel, shopping, and sports tourism. A discussion was carried out with the top travel trade associations in Philippines, namely Philippines Travel Agents Association (PTAA) and National Association of Independent Travel Agents (NAITAS).

Tourism Malaysia’s promotional efforts in Philippines is expected to increase the number of Philippines tourists to Malaysia. It aims to promote greater awareness of Malaysia as an ideal holiday destination, besides fostering greater cooperation between tour operators and members of the tourism fraternity. This is in line with Malaysia’s efforts to boost arrivals from Philippines, with as many as 510,650 Philippines tourists visiting Malaysia in 2020.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.

For press information, contact:

Muadz Samat
Assistant Director, Corporate Communication Division
muadz@tourism.gov.my
Tel: +603 8891 8755