DA NANG, 28 December 2022 – Tourism Malaysia’s participation in the recent 10th Vietnam International Travel Mart (VITM) Da Nang 2022, from 9 to 11 December 2022, ended with a bang with The Most Attractive Booth awarded at the closing ceremony.

Organised by the Vietnam Society of Travel Agents (VISTA), the event was attended by more than 165 international buyers, 12,000 public visitors, and 65 media partners, with over 10,000 tour packagers and low-cost air tickets offered to the visitors.

Ms Zalina Ahmad, Deputy Director of Tourism Malaysia’s International Promotion Division (ASEAN), headed Malaysia’s delegation to the VITM Da Nang 2022 consisting of the state tourism body, namely Tourism Johor, alongside KPJ Hospital Johor, Pinetree Marina Resort, Boustead Hotels & Resorts, Wynn Travel, HTC Travel & Services, GIT Tours and Air Asia Vietnam.

The main objective was to promote Malaysia as one of the top holiday destinations for the Vietnamese market, besides fostering close cooperation with travel trade partners in boosting tourist arrivals to Malaysia. Hence, a series of seminars for selected tour operators and destination presentations were also conducted in Da Nang and Hue.

Vietnamese tourists to Malaysia registered a sharp increase of 37,606.5% per cent from January to September 2022, with a total of 110,480 tourists compared to only 293 tourists in 2021, thus contributing to the top five arrivals to Malaysia after Singapore, Indonesia, Thailand, and India.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

For inquiries, please contact:

Zalina Ahmad
Deputy Director
International Promotional Division (ASEAN)
zalina@tourism.gov.my
Tel: +603 8891 8252

Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755