KUALA LUMPUR, 31 August 2024 — The Ministry of Tourism, Arts and Culture, through its agency Tourism Malaysia, today welcomed 200 incentive participants from China under the Beijing Jingdong Century Trading Co., Ltd. (JD.COM) to Malaysia, who will be touring around the country from 31 August to 5 September 2024.

JD.COM is one of China's leading e-commerce platforms that links its customers to a variety of commodities. In addition, JD.com provides services related to the tourism sector through its website, including accommodations, airline reservations, and vacation packages.

This incentive group, consisting of JD.COM’s first line of top-performing personnel, will begin exploring Malaysia, covering Kuala Lumpur, Negeri Sembilan, and Melaka to fully discover and immerse themselves in Malaysia’s rich history, culture, gastronomy, and modern life.

The Minister of Tourism, Arts and Culture, YB Dato Sri Tiong King Sing, expressed his enthusiasm for the occasion, stating, “We are honoured to welcome JD.COM’s incentive group to Malaysia. This visit not only strengthens our ties with China but also allows us to showcase our diverse tourism offerings. We are confident that their experience here will highlight why Malaysia is a top destination for both leisure and business travellers.”

The introduction of visa-free entry for Chinese travellers effective 1 December 2023 until 31 December 2026 has spurred inquiries and bookings to Malaysia from China. As of June 2024, Malaysia has welcomed 1,449,711 arrivals from China, an impressive 190.8% increase compared to the same period in 2023, which saw 498,540 arrivals.

Tourism Malaysia is intensifying its promotional efforts in preparation for the upcoming Visit Malaysia 2026 campaign, which aims to attract 35.6 million international tourists and generate RM147.1 billion in tourism revenue.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.

Since its inception, it has emerged as a major player in the international tourism scene. The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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