Nov 9, 2015
TOURISM MALAYSIA RECEIVES TWO AWARDS AT THE 23rd TAIPEI INTERNATIONAL TRAVEL FAIR
TAIPEI, 9 November 2015:
Tourism Malaysia received the Best Performance Group Award and Best
Booth Design Award for National Tourism Organisation (NTO) at the 23rd
Taipei International Travel Fair (TITF), which is the largest travel
fair in Taiwan. The event was held from 6 to 9 November at the Taipei
World Trade Centre (TWTC).
Both
awards were presented today to Tourism Malaysia’s Senior Director of
International Promotion Division (Asia & Africa) Datuk Musa Haji
Yusof by the Chairman of Taipei International Travel Fair Cherng Tyan
Su. This is a huge recognition of Tourism Malaysia’s promotional effort
during the four-day event.
A
total of 17 Malaysian exhibitors showcased their unique tourist
attractions, products and services, at the Malaysia Pavilion, which was
strategically located near the entrance.
Information
brochures in Mandarin were distributed at the booth and attractive
games and activities were also conducted. The Malaysia Pavilion garnered
a lot of attention through the performances by the SWATARI Dance
Academy and Emma Ruran Raja, who played the sape, a Sarawak musical
instrument.
This
year, a total of 62 countries participated in the Taipei ITF with
almost 1,000 booths, attracting over 350,000 consumers. For Taiwanese
tourists, Malaysia’s beautiful islands, exciting theme parks and
delicious food are still the main attractions. A special travel forum
was organised on the same day at TITF, featuring a panel of experts who
shared their views on the latest global tourism trend.
Malaysia
received 133,443 Taiwanese tourists from January to June this year,
signifying an increase of 0.8% compared to the same period last year.
ENDS
For
more media releases, media info and media features on Malaysia’s
tourism industry, kindly visit the Media Centre of Tourism Malaysia’s
website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA
is an agency under the Ministry of Tourism & Culture, Malaysia.
Tourism Malaysia focuses on the specific task of promoting Malaysia at
all levels. Since its inception, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international
tourism scene. In 2013, Malaysia registered 25.7 million tourist
arrivals and RM65.4 billion in receipts, making tourism its second
largest foreign exchange earner and the sixth highest contributor to its
Gross National Income (GNI).
Malaysia is celebrating its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS
(MyFEST) campaign in 2015 with the theme “Endless Celebrations”
emphasising the various festivals celebrated by its multicultural
society. Both campaigns are key drivers towards achieving the country’s
target of 36 million tourist arrivals and RM168 billion in receipts by
2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism
and Culture, other Government agencies and the private sector have been
enhanced to help secure Malaysia’s position as a leading tourist
destination. The targets set under the Tourism NKEA will be achieved
through the implementation of twelve Entry Point Projects (EPPs)
clustered under five themes: Affordable Luxury; Nature Adventure; Family
Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Photo Caption:
Tourism
Malaysia’s Senior Director of International Promotion Division (Asia
& Africa) Datuk Musa Haji Yusof (right) receiving the Best
Performance Group Award & Best Booth Design Award for National
Tourism Organisation (NTO) from the Chairman of Taipei International
Travel Fair Cherng Tyan Su
