Nov 20, 2015
TOURISM MALAYSIA RECEIVES TWO AWARDS AT CITM 2015
PUTRAJAYA, 20 November 2015:
Tourism Malaysia received the Best Stand Award and Excellent
Organization Award at the China International Travel Mart (CITM) on 15
November. This annual travel mart, which is the largest in China, was
held at the Kunming Dianchi International Convention & Exhibition
Center in Yunnan, from 13 to 15 November.
Tourism
Malaysia received the awards from the organising committee at the
General Award Meeting, which is a part of the closing ceremony.
The
design of the Malaysia Pavilion at this year’s CITM focused on
shopping, food, beach and island, as well as Malaysia’s multi-cultural
elements. A total of 14 state tourism boards and tourism industry
players showcased their unique tourist attractions and products and
services at the Malaysia Pavilion.
The
Malaysian delegation was led by the Chairman of Tourism Malaysia Wee
Choo Keong and Tourism Malaysia’s Senior Director of International
Promotion Division (Asia & Africa) Datuk Musa Haji Yusof.
The
Malaysia Pavilion garnered a lot of attention at the travel mart
through the performances of a Malaysian cultural troupe. Those who
followed the official accounts of Tourism Malaysia at either Sina Weibo
or WeChat by scanning the related QR codes were also rewarded with
various souvenirs.
On
13 November, Tourism Malaysia’s Chairman hosted a Malaysia Evening,
which was attended by representatives from Yunnan Tourism Bureau, travel
agents and tour operators from Malaysia and China, and also local
media. At the gala dinner, he also launched a Malaysia tourism
supplement, which was jointly developed by Tourism Malaysia and MOOK
Holiday Magazine. It aims to introduce Malaysian food, shopping, islands
and various famous tourist destinations in the country.
On 14 November, along with the Consul General of the Consulate General of Malaysia in Kunming Mohamad Nasri Abdul Rahman and Datuk Musa, Wee Choo Keong had a meeting with the Head of Yunnan's Communist Party Internal Discipline Department to discuss on the possibility of enhancing future communication, exchange and cooperation for the benefits of both Yunnan and Malaysia’s tourism industry.
Through
its participation in CITM, Tourism Malaysia hopes to promote its latest
tourism offerings and boost tourist arrivals from China. It also aims
to create better communication and more cooperation opportunities for
industry players from both countries for mutual benefits.
ENDS
For
more media releases, media info and media features on Malaysia’s
tourism industry, kindly visit the Media Centre of Tourism Malaysia’s
website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA
is an agency under the Ministry of Tourism & Culture, Malaysia.
Tourism Malaysia focuses on the specific task of promoting Malaysia at
all levels. Since its inception, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international
tourism scene. In 2014, Malaysia registered 27.4 million tourist
arrivals and RM72 billion in receipts, making tourism its second largest
foreign exchange earner.
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS
(MyFEST) campaign in 2015 with the theme “Endless Celebrations”
emphasising the various festivals celebrated by its multicultural
society. Both campaigns are key drivers towards achieving the country’s
target of 36 million tourist arrivals and RM168 billion in receipts by
2020, as outlined in the Tourism NKEA (National Key Economic Area).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism
and Culture, other Government agencies and the private sector have been
enhanced to help secure Malaysia’s position as a leading tourist
destination. The targets set under the Tourism NKEA will be achieved
through the implementation of twelve Entry Point Projects (EPPs)
clustered under five themes: Affordable Luxury; Nature Adventure; Family
Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Press contact:
Media Relations Unit:
Chresentia F.B. Sadatal (Ms), Assistant Director, Corporate Communication Division
Tel: +603-8891 8776
Email: chresentia@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my
