PUTRAJAYA, 30 May 2023 – Tourism Malaysia is leading Malaysia's participation at the Asia Pacific’s premier thought leadership event, which for the first time, combines a travel mart component under the Pacific Asia Travel Association (PATA) Annual Summit and Adventure Mart 2023 in Pokhara, Nepal from 30 May to 2 June.

Taking the helm as Chairman of the PATA Malaysia Chapter starting in 2019, Datuk Musa Hj. Yusof, who is also Deputy Director-General (Promotion) of Tourism Malaysia and PATA Board Member is representing Malaysia at PATA Board Meeting and Government Meeting as well as joining 32 other country members in PATA Chapter Congress today.

Datuk Musa will also be one of the panellists to address the topic of “Managing Crises and Challenges in the Post-Pandemic World” by sharing the best practices for tourism businesses and destinations in responding to the effective crisis management and communication for a safe reopening and the recovery of tourism.

Held alongside the summit’s conference themed “Sustainability through Tourism”, PATA Youth Symposium, on the other hand, provides opportunities for young people to engage with current industry leaders under the Mentorship Session, and Tourism Malaysia is represented by Mr Zaidi Kassim, Senior Assistant Director from Corporate Communications Division.

PATA has been actively promoting travel and tourism in the Asia and Pacific region by supporting the growth of its members’ businesses in both the public and private sectors to expand their networks regionally and globally. Besides being the targeted channel for brand exposure, PATA also helps to strengthen the tourism industry through trade events, industry research and professional development programmes.

Datuk Musa said: “Tourism Malaysia's active participation in PATA augurs well to strengthening its primary role as the leading agency for the promotion of national tourism at both international and domestic levels. Meanwhile, the added value from strategic collaborations and the sharing of the latest trends by experts in the tourism industry is also driving preparations towards the success of Visit Malaysia Year 2025.”

Tourism Malaysia has been a PATA Government Member for 64 years since 1959 and hosted the PATA Adventure Travel Conference and Mart (ATCM) in 2020 at Kota Kinabalu, Sabah. The upcoming PATA Destination Experience Forum and Mart (PDFM) 2023 will be held in Kuching, Sarawak, from 21 to 23 June and hosted by Sarawak Tourism Board.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

For inquiries, please contact:

Zaidi Kassim
Senior Assistant Director
Corporate Communications Division
zaidi@tourism.gov.my
Tel: +603 8891 8776

Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755