KUALA LUMPUR, 29 September 2023 - Tourism Malaysia makes its first foray into the realm of metaverse by launching “Let’s Go MRXD Season 2”, featuring Thomas Kok, aka Mr Xiao Dong (MRXD), a multi-talented Malaysian artiste in the online gaming platform, Spatial in partnership with Colorverse, WebTVAsia and Prodigee Asia Talent.

This latest collaboration, which is inspired by the production of the "Let's Go MRXD Season 1” travel vlog in Mandarin earlier this year, highlights Thomas’s adventure with his classic Kenari in exploring the northern states of Malaysia to connect with locals with his storytelling, coffee and music, using the reality show concept.

Set to be unveiled in October, “Let’s Go MRXD Season 2” will further explore Thomas’s journey to the central and southern states of Malaysia, including Negeri Sembilan, Melaka, Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur, with the adoption of detailed mapping and Web 3.0 technology.

The audience will be transported to experience Malaysia via 12 iconic attractions in the additional Mini Malaysia featured in the mini-games, including Penang Bridge, Cameron Highlands, Kellie’s Castle, Batu Caves, Church of the Visitation & Seremban Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in Terengganu, Tanjung Piai in Johor and Wau Bulan in Kelantan as they accomplish several tasks in a virtual world. Besides that, there is also a public space for live events for the Meet and Greet session with Thomas in the metaverse, and lucky fans may stand a chance to win tickets to tourist attractions.

Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, said: “Tourism Malaysia recognises the value of harnessing cutting-edge technologies such as in the metaverse platform to reach new audiences in innovative ways, including Millennials and Gen Z from around the world.”

“The virtual experience offers users the chance to engage within the digital realm, replicating the sensation of being physically present at the destinations. Furthermore, this immersive journey promises high-quality introductions and meaningful interactions with diverse individuals.”

“Let’s Go MRXD Season 2” was launched today in conjunction with the Malaysia Digital Content Festival held from 27 September to 1 October 2023 at the Kuala Lumpur Convention Centre, organised by the Malaysia Digital Economy Corporation (MDEC).

Visitors can look forward to immersing themselves in the novel experience of navigating the Malaysian metaverse via virtual reality (VR) at the Colorverse booth on-site. The first 50 participants each day will receive a special gift sponsored by La Estephe. Colorverse will be at booth 7F065 in the Hall 7 at Level 3.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

About Colorverse

Colorverse is a pioneering Web2 to Web3 transformational ecosystem, revolutionizing the digital landscape by delivering a comprehensive suite of cutting-edge marketing solutions tailored to empower both brands and creators in their ascent within the next-gen internet paradigm. Leveraging the groundbreaking potential of blockchain technology, our mission is to forge authentic and fully transparent connections between individuals and brands, fundamentally reshaping the way we engage with and perceive digital encounters within a decentralized universe. For more information, visit https://linktr.ee/colorverse

About WebTVAsia

WebTVAsia, a pioneering force in digital media entertainment, powers the vibrant creator economy of Asia. Conceived by award-winning media entrepreneur Fred Chong in 2013, WebTVAsia has since channeled over USD 100 million into the blossoming Asian creative sphere, rewarding an array of top-tier content creators for their imaginative brilliance.

Operating an impressive network of more than 3500 YouTube channels, WebTVAsia surges the digital pulse with over 7 billion monthly views. With a successful monetization strategy for its comprehensive library of 1.35 million videos, the company boasts an astounding subscriber base exceeding 800 million. This vast digital realm, cultivated alongside key Web 2.0 industry players such as Google, YouTube, Facebook, Instagram, and TikTok, cements WebTVAsia's standing as a major player in Asia's creator economy.

About Prodigee Asia Talent

Prodigee Asia Talent is the subsidiary of Asia’s Premium Digital Media & Entertainment Group, WebTVAsia. We give undivided attention to the development of related creative work and business promotion of our artists and influencers. Prodigee Asia Talent offers music production services, program concept development, artist and influencer management, audio-visual application as well as digital marketing.

For enquiries, please contact:

Norakmal Mohd Noor
Assistant Director
Advertising & Digital Division
norakmal@tourism.gov.my
Tel: +603 8891 8709

Muadz Samat
Assistant Director
Corporate Communications Division
muadz@tourism.gov.my
Tel: +603 8891 8755

Joan Ng
Marketing Manager
Colerverse
joan.ng@puc.com
Tel: +6017 357 7228

Cheah Kah Ying
Artiste Manager
WebTVAsia & Prodigy Asia Talent
kahying.cheah@webtvasia.com
Tel: +6012 3177639