ALGIERS, 31 January 2024 – Tourism Malaysia is set to embark on an impactful sales mission to North Africa, strategically aimed to captivate international tourists and position Malaysia as the ultimate value-added travel destination. The mission kicks off on 1 February in Algiers, Algeria, and concludes on 4 February 2024 in Cairo, Egypt.

The delegation comprises 14 esteemed organisations, including seven travel agents, six hotels/resorts and one association. The mission seeks to contribute to a robust rebound in the tourism industry by focusing on attracting newcomers and regular visitors.

Delegates will actively participate in travel marts in each country to showcase Malaysia’s diverse tourism products. Additionally, targeted tourism presentations and media conferences will engage local tourism and media communities, culminating in a dinner and video presentation that captures the essence of “Malaysia Truly Asia.”

Expressing enthusiasm about the mission, Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia stated: “This is a crucial step in our journey towards Visit Malaysia Year 2026. As we ramp up our strategic engagements and promotions, we aim to create lasting impressions on the North African market, making Malaysia a top choice for discerning travellers.”

In 2024, Malaysia sets a target of welcoming 27.3 million international tourist arrivals, with tourism receipts exceeding RM102.7 billion. Through business-to-business (B2B) sessions, seminars, networking opportunities, and a focus on promotions in niche segments such as edu-tourism, shopping paradises, and halal food heavens, Malaysia aims to establish itself as a premier family-friendly holiday destination.

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