HANOI, 1 August 2025 – Tourism Malaysia and Vietnam Airlines have officially signed a Memorandum of Cooperation (MoC) to boost tourism flows between the two countries. The signing ceremony, held at Vietnam Airlines’ headquarters in Hanoi, marks a significant milestone in enhancing bilateral collaboration in the travel and tourism sector.

The signing ceremony was graced by several dignitaries, including YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, and Datuk Manoharan Periasamy, Director General of Tourism Malaysia, along with their delegation. Representing Vietnam were The Honorable Mr. Nguyen Van Hung, Minister of Culture, Sports and Tourism of Vietnam; Mr. Le Hong Ha, CEO of Vietnam Airlines; members of the Board of Directors; and senior officials from various departments.

During the ceremony, key representatives, including the Minister of Tourism, Arts and Culture Malaysia, the CEO of Vietnam Airlines, and the Director General of Tourism Malaysia, delivered remarks highlighting the strategic importance of this partnership in strengthening bilateral tourism ties. The exchange of commemorative gifts further symbolised mutual goodwill, trust, and a shared commitment to long-term and sustainable collaboration between both nations.

“This partnership with Vietnam Airlines is a strategic step forward in strengthening connectivity between our two nations. The growing air network not only supports tourism growth but also enhances people-to-people ties, economic cooperation, and cultural exchange. Through collaborations like this, we aim to achieve sustainable tourism and long-term mutual benefits for both Malaysia and Vietnam,” said YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

Mr. Le Hong Ha expressed his delight in receiving the Malaysian delegation and underscored the MoC’s importance in advancing aviation and tourism cooperation. He reaffirmed Vietnam Airlines’ commitment to working closely with domestic and international tourism authorities to expand connectivity, enhance customer experience, and foster cultural and economic exchange across the region.

The MoC marks a significant milestone in strengthening tourism ties between Vietnam and Malaysia, paving the way for joint marketing efforts and expanded growth opportunities. Both parties will collaborate to promote travel between the two countries via Vietnam Airlines, with a focus on shared priorities and sustainable tourism development. This partnership supports Malaysia’s tourism promotion strategies and enhances the link between a leading Vietnamese carrier and one of Southeast Asia’s premier destinations.

In the coming months, Vietnam Airlines and Tourism Malaysia will roll out a range of joint initiatives, such as co-branded marketing campaigns, familiarisation trips, event collaborations, communications support, and information exchange. A key focus will be to position Malaysia as a premier destination for both leisure and business travel, with Vietnam Airlines promoted as the preferred carrier for Vietnamese travellers.

As of July 2025, there are 164 direct weekly flights between Vietnam and Malaysia, offering a total seat capacity of 29,734. These routes connect major Vietnamese cities such as Hanoi, Ho Chi Minh City, Da Nang, Da Lat, Phu Quoc and Nha Trang with Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu. The routes are served by Vietnam Airlines, VietJet Air, AirAsia, Batik Air, and Malaysia Airlines, meeting the robust demand for travel, tourism, and business connectivity.

Beyond aviation, Malaysia is stepping up its tourism promotion in Vietnam through seminars, cultural events, and targeted campaigns for leisure and niche markets. Key efforts include Malaysia MADANI Week in Hanoi, the Malaysia Tourism, Arts, Culture & Food Fest 2025 in both Hanoi and Ho Chi Minh City, as well as long-term programmes like Malaysia My Second Home (MM2H) and the upcoming Visit Malaysia 2026 campaign.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, X, YouTube, and TikTok.

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