KUALA LUMPUR, 15 JULY 2025 – Tourism Malaysia and HONOR Technology (Malaysia) Sdn. Bhd. have entered into a strategic Memorandum of Collaboration (MoC) to enhance Malaysia’s global tourism presence through innovative digital campaigns powered by artificial intelligence. This timely partnership underscores a shared commitment to revitalising the tourism industry in preparation for Visit Malaysia 2026 (VM2026).

The MoC outlines a comprehensive collaboration between both parties to co-develop a series of initiatives, including nationwide photography competitions, guided photo tours, creative workshops and art exhibitions across Malaysia. HONOR Malaysia will take the lead in curating visual content through its advanced AI-powered mobile technology, while Tourism Malaysia will facilitate access to key destinations, resources, and marketing support in amplifying the campaign’s reach alongside impact.

Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia said: “We are excited to collaborate with a forward-thinking partner like HONOR Malaysia. This partnership aligns with our mission to diversify promotional strategies and embrace innovation in tourism marketing. As we prepare for Visit Malaysia 2026 (VM2026), we remain committed to fostering strong public-private collaborations that can elevate Malaysia’s brand visibility on the global stage.”

“We are proud to support Visit Malaysia 2026 (VM2026) campaign by leveraging technology and innovation. We aim to create new opportunities to promote Malaysia as a leading travel destination, empowering the nation’s youth and foster meaningful cultural exchange. Not only tourists but, Malaysian themselves will also be able to enjoy and appreciate the country’s beautiful moments alongside wonders captured through the lens of HONOR’s smartphones,” said Mr Justin Li, President of HONOR South Pacific.

The collaboration represents a forward-thinking opportunity to diversify its promotional efforts by leveraging the power of digital storytelling and user-generated content. Beyond showcasing the country’s scenic landscapes and cultural richness, the partnership aims to build emotional as well as visual connections with travellers—especially younger, digitally savvy audiences. Tourism Malaysia views the MoC as an important step toward aligning tourism promotion with technological advancement and global marketing trends.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, X, YouTube, and TikTok.

About HONOR

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

For enquiries, please contact:

Nor Hayati Zainuddin
Deputy Director
International Promotion Division (Asia/Africa)
norhayati@tourism.gov.my
Tel: +603 8891 8203

Norshariza Mohd Saad
Deputy Director
Corporate Communications Division
norshariza@tourism.gov.my
Tel: +603 8891 8775